Humen Town Government'S Support Measures For Clothing Industry

To strengthen

(1) strengthen planning guidelines and define the direction of development.

We have formulated and implemented several plans for promoting the development of garment industry cluster in Humen Town, the Humen clothing regional brand planning, and the special plan for the development of Humen's fashion and creative industries. We have made clear the direction of the brand development and technological innovation of the clothing industry. We have promulgated a number of policies, such as Humen town supporting key enterprises implementation plan, work plan for strengthening garment industry, Humen clothing industrial cluster construction work plan, and developing work plan for exhibition industry in the development of trade and distribution industry, through the implementation of 28 projects in 4 sectors, namely, special focus, industrial cluster, brand cluster and creative cluster, so as to promote the development of garment industry from traditional "three to one" development mode to "brand cluster and creative cluster".

(two) strengthen fiscal and tax incentives and give full play to the incentive function.

A series of documents, such as the management measures of special support funds for the creative industries in Humen Town, and the management measures of Humen town's special funds for scientific and technological innovation, set up the "three 30 million" special support funds for industrial and technological development; in 2002, the "Humen town brand name award method" was implemented, and the "million brand promotion" project was implemented. The enterprises that invested in Entrepreneurship in Humen and won the well-known trademarks and famous brand products in China were awarded 1 million yuan, and the award of famous trademarks and famous brand products in Guangdong province was 300 thousand yuan. Recently, our town has awarded about 27200000 yuan to all kinds of famous brands and famous enterprises. In March 2010, the "incentives for enterprises headquarters in Humen town" were issued, and about 10000000 yuan was returned to the clothing enterprises in Humen after tax, which encouraged the enterprises to develop towards technology, brand and specialty. Promulgated the "Humen town enterprise development support fund management measures", "Humen town investment promotion project reward method"

(three) create business platform and improve industry support.

The annual China (Humen) International Fashion Fair has set up a stage for Humen's garment enterprises and related industries to face the domestic and international arena. It has become an important platform for Humen's clothing industry to display its own brand, release market information, lead the fashion trend and promote communication and cooperation.

Since its first session in 1996, the Humen Trade Fair has been successfully held for 16 consecutive sessions. As of now, 10801 exhibitors have been provided, attracting 11 million 70 thousand exhibitors, franchisees, purchasers and spectators at home and abroad, reaching a paction volume of about 45 billion 360 million yuan.

The Humen Trade Fair has been highly praised by the industry for its high turnover rate, wide influence and strong radiation. It has been rated as the most influential professional exhibition in China.

In recent years, in order to promote Humen's clothing brand to all parts of the country and expand the development space of garment enterprises, our town began to try to "go out" Exhibition on the basis of doing well the local exhibitions. In 2010 and 2011, it held a fashion exhibition trade fair in Henan Zhengzhou and Liaoning Shenyang respectively to help Humen enterprises develop the Central Plains market and the Northeast market. The turnover volume of the two trade fairs reached 3 billion 830 million yuan and 3 billion 960 million yuan respectively, and achieved good results.

(four) optimization

(five) improve the service system.

First, provide close service for enterprises and actively solve problems for enterprises.

In order to carry out the priority system for the handling of famous brand enterprises, enterprises that have obtained state-level, provincial famous brand products, well-known trademarks and famous trademarks can apply for the "priority card of large enterprises in Dongguan" if they abide by the law, and enjoy the preferential policies stipulated in the notice of issuing and giving preferential measures to support large enterprises in Dongguan.

We should implement the strategy of talent driving in garment enterprises, encourage and support fashion enterprises to boldly introduce talents, enhance the competitiveness of enterprises, and let excellent talents first settle in Humen, so as to solve the worries of talents in Humen.

We should implement the "48 points" of Dongguan, help enterprises set up collective hukou, and let Humen become a gathering place for garment talents.

We should rectify and standardize the order of the market economy, set up a professional team of clothing counterfeiting and counterfeiting, carry out special actions against counterfeiting clothing, severely crack down on counterfeiting and selling, and infringe on intellectual property rights, so as to maintain the normal economic order of the clothing market.

Regular visits to the textile and garment enterprises and shopping malls in the town will be conducted to thoroughly understand the business situation and actual needs of the enterprises, and organize the leaders of the enterprises and trade associations to hold a forum to give advice and suggestions for the development of the industry.

In order to help garment enterprises to solve the problems of financing and financing, our town takes the lead of the government every year, coordinating banks, financing guarantee and other institutions. At least one phase of financing promotion will be held. For example, in 2010, our town joint China Everbright Bank Dongguan branch held a "Humen town clothing and accessories industry financial products promotion conference" to provide clothing enterprises with simple procedures and quick process products, which has been unanimously affirmed by the vast number of enterprises.

In order to help garment enterprises to solve the problem of labor difficulty, every year, we will jointly organize a number of special recruitment and talent training exchanges in the apparel industry jointly organized by the economic and trade, labor and League committees, and organize enterprises to go out to hold special recruitment fairs, so as to provide adequate human resources protection for the development of enterprises.

The two is to lead enterprises to "go out" and expand cooperation and exchanges.

We adhere to the development strategy of "bringing in and going out", and strengthen exchanges and cooperation among different regions. Every year, we organize the bosses of clothing enterprises, clothing market managers, and cloth market leaders in the town. We should go out for inspection and visit in conjunction with the needs of industrial development, and establish cooperative relations with specialized areas such as garments, fabrics, accessories and accessories, so as to win more market space for industrial development.

For example, in 2010, our town organized more than 20 well-known clothing brands such as YISHION, fox fairy, and other shopping malls, such as fuming, Da Ying and international cloth trading center, to go to Shengze, Jiangsu, Zhejiang, Ma Qiao, Keqiao and other fabric industry bases to investigate, and to flow to Hangzhou Xiaoshan Alibaba headquarters to expand the train of thought for enterprise development and industrial upgrading.

To help enterprises broaden their horizons and open up the market, our town organizes annual clothing enterprises to participate in China's international clothing and Accessories Fair (CHIC), China Import and Export Fair (Canton Fair) and other well-known large-scale professional exhibitions, in order to expand the domestic sales channels of products.

In the face of the adverse effects of the international financial crisis, our town also guides garment enterprises to open up the domestic market through measures such as reducing the cost of exhibitors and arranging negotiations between the representative enterprises and the mainland's economic and trade departments.

According to preliminary statistics, in the past three years, our town has invested in the promotion of clothing brands, and has held two exhibitions and exhibitions a year. The cost of local enterprises' participation and special events has been reduced to 80 million yuan.

The three is perfection.