Guangdong: China Fashion Center

The Pearl River Delta economic circle in Guangdong is one of the three largest economic poles in China. It has initially formed three major economic circles: Guangfo Zhao, Fukawan Megumi and Pearl Zhongjiang.

As the pillar industry of Guangdong Province, the textile and garment industry has formed Foshan Junan and Zhongshan big surge jeans, Foshan Xiqiao. Fabric The supporting network of garment industry chain is supported by Dongguan Dali Mao weaving, Dongguan Humen clothing and Zhongshan Shaxi casual wear. Guangzhou, Shenzhen headquarters economy and fashion design creativity, and high-end high-end products. Fashion clothes and Brand clothing Manufacturing is the leading industry, and radiation promotes the development of textile and garment industry in other regions. In addition, the retail sales of Guangdong's urban consumer goods entered the club of trillion yuan, ranking first in the country. Guangzhou and Shenzhen were the trade highlands of Chinese clothing, while the five major garment towns in Guang Shen and WAN Guan accounted for 70% of Guangdong's GDP.

Nationally speaking, Guangdong's textile and garment industry has three advantages. First, geopolitical advantage, thanks to the reform and opening up, the earliest three to one processing has laid a solid foundation for Guangdong clothing industry technology, talents and experience. At the same time, with the advantages of neighboring Hongkong, Guangdong's clothing products are closely following the design style. Trend And become the source of domestic fashion trend. The two is the advantages of the industrial chain. The complete industrial chain is the prerequisite for Guangdong's garment industry to vigorously promote industrial transfer in the whole province.

Moreover, with the increasing cost of materials and labor, the headquarters of garment enterprises can be retained to maintain the healthy development of the garment industry, and the industrial chain is the core competitiveness. The three is the advantage of talents. The top ten designers in China, who are more than 1/4, are gathered in Guangdong. They are close to the designers of the Golden Summit Award of 2/3. They are serving the clothing enterprises in Guangdong. At the same time, Guangdong has more than 30 specialized colleges and universities, conveying more than 8000 professionals to the garment industry every year.

In the future, Guangdong will actively build regional brand of Dongguan clothing with international influence. Guangzhou will gradually become the height of China's clothing trade. Shenzhen will become the height of China's clothing brand, and Dongguan will become the height of Chinese clothing manufacturing.

　　 Distribution of clothing resources

Guangdong is the main industrial area of Chinese clothing. fashion Information, product design, brand management and resource matching have strong comparative advantages.

Trade Organization: Guangdong clothing association, Guangdong Garment Association, Guangdong garment industry association, Shenzhen textile and garment industry association, Shantou textile and garment industry association, Zhuhai garment industry association, Huizhou Garment Association, Chaozhou Garment Association, Puning City garment and Textile Association, Kaiping City textile and garment industry association, garment manufacturers association, garment and apparel industry association, the textile and Garment Association of Junan Town, the city of Wuhan City, the clothing industry association, the Nanhai District Yanbu inner garment industry association, the Xian County Garden Town textile and garment industry association.

Exhibition activities: Canton Fair, Shenzhen trade fair, Humen trade fair, big wool weaving Association, Guangzhou Liuhua dress Festival, Junan cowboy Festival, Puning shirt Festival, Guangdong fashion week.

Professional institutions: Guangzhou University textile and garment Institute, Guangzhou Acmdemy of Fine Arts, Shenzhen University Institute of art and design, Guangdong University of Technology art and Design Institute, Shenzhen University, {page_break}

Business market: Guangzhou Liuhua mineral spring market group, Guangzhou thirteen row market, Guangzhou Light Textile City, Zhongda cloth market, Shenzhen Dongmen market, Humen Fumin fashion city, the Yellow River fashion city, Dalang wool quality trade center, Xintang international denim garment textile city.

　 Guangzhou business circle

The amount of social consumer goods ranked third in the whole country, and the main luxury entry rate was 56%. The main shopping center and department store area is 3 million 500 thousand square meters. In the future, the commercial scale of the Tianhe City commercial circle will exceed 2 million square meters or will replace Shanghai Nanjing road and Beijing Wangfujing to occupy the first business circle in China. 15 major high-end retail business projects are being promoted. Guangzhou is one of the largest clothing distribution centers in China. The Canton Fair has become China's most important platform for foreign trade in clothing.

　　 Shenzhen business circle

The sum of social consumer goods ranked fourth in the whole country, and the main luxury entry rate was 56%. At present, Shenzhen department stores have Mau ye, Tianhong, Hai Ya, Bao Bao, sun and other department store aircraft carriers.

Dongmen business circle at the end of the year sales promotion showed a "3, 4, 3" structure, that is, Shenzhen consumers accounted for 30%, peripheral consumers accounted for 40%, Hongkong consumers accounted for 30%, total sales volume of Dongmen Maopai department store was about 1 billion 200 million yuan a year, and 68 hours less than 3 days, the sales volume of single store was nearly 300 million yuan.

　 Dongguan business circle

Dongguan is one of the two pilot cities for the transformation and upgrading of processing trade designated by the state. The textile and garment industry has been listed as the eight pillar industries in Dongguan. Dongguan has already started the transformation from a manufacturing city to a consumer city.

According to the plan for the implementation of the central business district of Dongguan designated by the Dongguan municipal government, the central business circle consists of four major business circles, namely, the East vertical business circle, the city tower business circle, Hongfu business circle and Southern China Moore business circle. The total land area is about 14 square kilometers. The four major business circles will complement each other, develop in different places, and have their own characteristics. Among them, the eastern and vertical trading circles introduce the flagship project of the brand, focusing on the modern business; the business circle of the tower combines the historical culture with the traditional business; the Hongfu business circle combines the central business district and the boutique business; Southern China Moore business circle combines with the waterfront space and focuses on the experience of Commerce.