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Pregnancy Baby Show: Regional Market Segmentation Leads To Exhibition Fever

2012/3/8 9:38:00 25

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From 2008 to 2010, from the first tier cities in China to the second tier cities, from coastal cities to inland cities, it was held.

Pregnancy baby show

The upsurge.

According to incomplete statistics, there are more than 30 exhibition of baby pregnancy in China at present. So many such cities are so widespread that they are rare in other industries.

Pregnant baby market is vast

Talking about the original intention of organizing the pregnancy baby show.

Reed Exhibition

Jiang Chengwen, chairman of the Shenzhen limited company, pointed out: "China now has a baby boom. The annual infant birth rate is the highest in the world. The birth rate in the Pearl River Delta region is the highest in China. The percentage of birth rate in Shenzhen ranks third in China, so the market is very large.

China is now doing a good job in Shanghai and Beijing. We are very optimistic about the market for pregnant babies, and we also see the poverty in the Southern China area.

We also make gift shows. The gift market also has a market value of $56 billion a year, while the baby market has tens of thousands of billion a year.

Zhang Shuang, project manager of Liaoning northern industrial and Commercial Exhibition Co., Ltd., said: "after the financial crisis of 2009, more people turned to the low risk and fast developing industry of baby boy.

There is a classic nursery school in China.

Pregnancy and infant industry

The gradual rise of new businesses has also benefited.

The industry of pregnant babies in Northeast China has been booming. Shenyang has held many exhibitions of northeast pregnancy and baby products since 2008.

Statistics show that in 2010, the market demand for babies in China from 0 to 12 years old was at least 1 trillion yuan. In 2012, it will become the world's largest consumer market for pregnant and infant children. By 2015, it will reach 2 trillion yuan and the prospect can reach 3 trillion yuan.

This shows how huge the industrial market for Chinese pregnant and baby children will be, and the space for its future market growth is more like a huge magnet, attracting more and more enterprises to join.

Build trade bridges with heart

Although there are many exhibitions of pregnant and infant children in China, the scale and level of exhibition are uneven.

This year, many new organizers of the exhibition of pregnant and infant children are summing up their predecessors' experiences and lessons, striving to make the exhibition a qualified platform for trade exchanges.

Jiang Chengwen said, "2011

Southern China international pregnancy baby show

It was held for the first time, with a scale of about 20 thousand square meters, an audience of over 20 thousand people, and a professional audience of about 1.1 million.

We also invite buyers through different channels.

First, through online pre registration, we have two call centers in Beijing and Chengdu, a total of 200 staff members who have invited many professional buyers in 4 months.

Followed by professional magazines and social media related to pregnancy and infant, and several pregnant women's community of big websites.

Because this is the first pregnancy baby show held by us. There was no database of relevant buyers, market demand and other related information in the past. So we spent about a year expanding the database and inviting professional buyers.

Since we are mainly targeting the Southern China market, there is no suitable channel to understand and grasp the first-hand information of the industry. Therefore, we sent students to Guangdong supplies shop to invite operators and stores in 11 cities of Guangdong, including Shenzhen, Guangzhou, Jiangmen and Zhongshan. Then, our staff and these operators and stores communicate with each other to understand the market demand and related information.

He also pointed out that as a professional exhibition company, the industry to be exhibited must be fully understood.

In order to run the exhibition of pregnant women and children, they did a market survey for about a year, and he visited more than 60 enterprises in Shanghai, Guangdong and Fujian to fully understand the needs of all sectors of the industry.

Jiang Chengwen said: "the exhibition is to build a platform for manufacturers and customers to provide good services.

Only by fully understanding the industry can we know the needs of the enterprises and accurately locate the purpose of the exhibition so that we can make excellent exhibitions.

Devote great efforts to developing exhibition market

In recent years, the huge number of newborns and the strong market demand have made the competition in the industry of baby and baby become more and more intense, and the starting point of the market is getting higher and higher. The single advantage that many enterprises once lived on is gradually disappearing.

Participating in the exhibition has become the best way for many pregnant and infant enterprises to open up new sales channels, find trade partners, create brand image and expand the market.

This will also brighten the future of pregnancy baby show and have the opportunity to expand scale, income and social influence.

When it comes to how to organize the future northeast baby pregnancy exhibition and how to expand its scale, income and social impact, Zhang Shuang said: "the 2011 fifth northeast Wedding Baby product exhibition has a scale of 10 thousand square meters and a professional audience of around 6000 people.

Compared with the previous two sessions, the number of new brands has increased by more than 40% this year.

Infant industry

Chain is constantly improving.

So our goal is to catch up with the first tier cities of Beijing and Shanghai in 3 to 5 years.

Hope to bring more surprises to the Northeast baby pregnancy industry.