China Textile Fair To Deal With Severe Foreign Trade Environment

On the 1 day, reporters learned at the twenty-second China East China Import and export fair that the two completely different strategies of "product innovation" and "adherence to tradition" have become the magic weapon for Chinese textile and garment enterprises to deal with the grim external environment.

Bao Lai, a new type of textile fabric, subverts the traditional concept of rigid structure of polyester chain, and even more beautiful, gorgeous and comfortable than natural fiber.

Huang Qin, chairman of Shanghai new textile import and Export Co., Ltd. said that cotton prices were soaring last year, and timely launch of such innovative products as "Bao Lai" to replace cotton in part is the way for the company to deal with the market.

"Under the current severe foreign trade environment, we will also step up the development of new products, seize the opportunities and stabilize the market," Huang said.

The blue china blue ink cloth society is the only enterprise in China to produce blue printed cloth with traditional technology and natural raw materials.

According to Zhu Ruiqing, director and deputy director of the India cloth society, the blue calico has been in China for over 1900 years. But after the five and 60s of last century, with the advent of China's industrial production, the natural handmade cloth was replaced by chemical fiber products. The blue china blue print society inherited the traditional process of blue print, and insisted on using the leaves of the blue printed cotton dye blue grass determined from the Ming Dynasty of China.

Tradition is rewarding.

Zhu Ruiqing said that the blue printed cloth produced by them has been exported to Japan and other regions, and also enjoys a high reputation among tourists from Europe and the United States. Today, it has gradually gained the favor of high cultural taste and fashion personages in China.

At the annual China Fair, textile and garment enterprises account for about half of the booths. This exhibition is no exception, showing the volume of textile and apparel products in China's foreign trade.

Related textile and garment enterprises said that in fact, whether it is "change" or "invariable", standing firmly on the market depends on "quality and characteristics".

Most of the exhibitors are not too worried about the current foreign trade environment. Shi Xianxian, the representative of Xiamen Baibi company, a swimsuit manufacturer specializing in OEM, said that their exports decreased slightly last year, but shipments were still within normal limits.

He said optimistically that no matter how the market is, there will be more or less demand. Besides, "the external environment will not always be bad. Is the European and American economy not showing signs of improvement?"