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Securities Research: New Orders For Clothing And Footwear Industry Increased Sharply In January

2012/2/8 9:10:00 22

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Securities Research Apparel Footwear Industry Growth

February 8th, the first week of the new year, this week, the market first suppressed and then rebounded, and the Shanghai Composite Index closed at 2330.41 points, up 0.49%, and Shenzhen index reached 9436.99 points, down 0.31%.

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clothing

Plate rebounding is stronger than the market, this week rose 2.63%, of which the textile sector rose 3.16%, the clothing sector rose 2.21%.

Among the companies we covered, all of them gained absolute profits except for 0.24%.

Among them, the men's wear plate with relatively reliable performance and the leading stocks with a relatively large fall in the previous period rebounded ahead of the list. Among them, the rebounding birds of the wedding bird, the American state dress, the seven wolves and the rante dress were all above 4%.

The relative rebounding amplitude of the home textiles plate, such as Meng Jie home textiles and fuanna, is relatively weak.

Industry information: (1).1 month PMI index increased by 0.2%, "double section" to promote clothing shoes and hats orders greatly increased; (2) the industrial textiles industry will continue to grow two digit growth in 2012; (3) RMB appreciation, overseas purchasing clothing shoes.

A leather bag

And other products business rise; (4).2012: traditional business enterprise carnival; (5) the United States.

Clothes & Accessories

Department store J.C.Penney announces full price reduction.

Company dynamics: (1) 601566.SH: the company announcements of suspension of stock option to launch equity incentive; (2) 002269.SH: inventory is expected to further improve;

Brand fashion: (1) UNIQLO joint fashion series "UU" released UNDERCOVER * Uniqlo shocking debut;

Investment Outlook: we look forward to 2012.

brand

The costumes are mainly recommended by the seven wolves, nine Mu Wang, Shanghai Jahwa, Luo Lai home textiles, fuanna, Pathfinder, wedding bird and the group.

Most of the brand clothing listed companies are expected to earn more than 25%-30% in 2012, and the annual return on investment is expected to exceed 20%.

For the first quarter of 2012, we expect that the industry's relative market will be difficult to achieve.

After March, the trend of the industry sector largely depends on the results of the 2012 autumn and winter ordering of key Brand Company 3/4.

In the first quarter, apart from recommending all the year round promising varieties (seven wolves, nine herd kings, Pathfinder, etc.), we also suggested that YOUNGOR's (not rating) and Lu Tai A should be paid close attention to the very limited valuation space and obvious cash dividends.