Luxury Industry To Tap Children'S "Profitability" Ability

Wearing Baby Dior is no longer a patent for Tom Krusroli's youngest daughter, and more and more Chinese children are enjoying it.

According to a survey of children's luxury goods jointly issued by luxury research company albatross business consultants and Gu Teng Consultants Ltd., 60% of Chinese consumers now claim to be meeting every month.

The global luxury market for children has reached US $10 billion and is growing at an annual rate of 10%.

This figure in China may be even higher.

Because Chinese consumers buy more luxuries for their children than any other country in the world.

In addition to birthday, in China, people celebrate "100 days" for children, Spring Festival and children's day. Gifts are traditional.

In addition, some wealthy consumers tend to celebrate western festivals such as Christmas, Easter and newborn baptism, so people have more opportunities to dote on little emperors and little princesses.

Unlike adults, children's clothing is the biggest difference: consumers are adults, while consumers are children.

Therefore, in all children's wear brands, Burberry Children, Gucci Kid, Baby Dior, and Armani Junior have a high degree of recognition in the domestic luxury children's wear market.

Because when choosing brands, Chinese consumers tend to buy the same brand when buying goods for themselves.

The top ten brands of luxury recognition are easier to get when launching their own children's fashion accessory lines.

As is known to all, the one-child policy has also profoundly affected the way of emotional expression between Chinese parents and children, which is quite different from that in the West.

Compared with Western parents, Chinese parents are more convinced that gift giving can create a special relationship between their children and their children, which explains why Chinese parents are not ashamed to buy gifts for their children.

Despite this trend, Chinese parents refused to admit that they were showing off their wealth in this way.

Therefore, luxury companies need to take this factor into consideration when designing children's clothing products in the Chinese market: "parents want to make their children look unique by buying luxury children's clothing, rather than making them flaunt."

Albatross survey company consumer insight consultant Helene Dupont told the journal.

What can be contrasted with this is that for adults, strategies are different. Adult purchases of luxury goods are more focused on reflecting their taste and personality displayed in society.

At present, Chinese parents are more willing to choose.