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    Weak Demand In Europe &Nbsp; Chinese Clothing Exporters Encounter Volume And Price Down

    2012/2/7 8:52:00 33

    Weak Demand In Europe

    The news of the biggest snowfall in European countries such as Italy in 30 years has not aroused much in the heart of exporter Yang Ming. What Luo Weiming is more concerned about is the cold weather.

    Europe

    When will the economy get out of the trough?


    China's first textile network analyst Wang Qian said to the first financial daily: "the extreme cold weather in Europe can only be said to be phased. If the duration is not long, Chinese clothing (000902 shares) will not have a significant impact on European exports."


    The amount of clothing exported by Yang Ming is around 100 million yuan a year, of which clothing exports to European countries account for 70%~80% of the total amount. Yang Ming said that European customers have not received orders to cancel orders due to severe cold.

    Another large clothing company concerned that the sudden change of weather is a situation often encountered by garment enterprises. It will not produce large quantities of clothing that can keep out the cold because of the sudden cold weather. This may lead to inventory problems, unless the new orders are added, enterprises will not adjust the production plan.


    As a result of staff strike, Air France has 80% since February 6th.

    Medium short

    Yang Ming's attention was paid to the news that more than 85% of the long haul flights would be grounded. He thought that the suspension of the airline would cause many economic and trade activities to be blocked and the popularity of the European market would be further weakened.


    Yang Ming said that in the past years, there should be about $8 million in funds in the hands of the company, but now only 4 million dollars, mainly because the order is not satisfactory.

    The average price of the latest orders is down by 5%~8% compared with the same period last year. The number of orders is 30% less than that of last year. The company's goal this year is to get income equal to 2011. This is the best result.


    Li Rucheng, chairman of YOUNGOR (600177, stock bar), told reporters earlier that since the fourth quarter of 2011, orders for domestic clothing exports have been significantly reduced, which will affect the export of clothing in the first quarter of 2012. The low export of clothing will appear in the first and second quarters of 2012, and may pick up slightly in the second half of the year.

    Yang Ming said that after the Spring Festival to the beginning of the eighth lunar new year, most garment processing plants began to start, but many garment factories in the Yangtze River Delta have not yet opened this year, some of which may have been closed down.


    Wang Qianjin believes that, in relative terms, the US economy has

    Touch bottom

    The recovery is in good condition, and Europe has yet to see signs of the end of the crisis. China's low export of clothing to Europe will probably appear in the first quarter of this year. The export volume of clothing is expected to decrease by 10%~20% over the same period in a certain period of time.


    The head of a textile enterprise told reporters that in 2010~2011, China's cotton prices rose sharply, coupled with the increase in labor costs and appreciation of the renminbi, which led to a large number of orders for textile materials such as cotton yarn in the Southeast Asian region with lower cost. This outflow was particularly evident in the general cotton products with relatively low technical content. The outflow of these orders was irreversible. Once pferred overseas, it would not be possible to return to the Chinese market. Although some of the cotton yarn products with high technological content were limited or imperfect, they returned to China, but the weight was not large.


    Yang Ming said he was there as a response.

    company

    We are considering increasing the development of the US market from the original form of OEM to hiring Americans to set up sales outlets in the American local market and selling their clothing directly. He said: "the gross margin of clothing OEM export is only 5%~10%, and we set up sales outlets to remove the labor and rent, and the gross margin can reach 30%~40%, and the prospect is more optimistic."

    (

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