Dissemination And Promotion Of Chaoshan Dress Culture

First saw the famous strength faction. Latest fashion Designer Lin Lina, the reporter was deeply attracted by her intellectual and emotional temperament. During her 30 years of business experience in the HKSAR, she used Chaoshan women's exquisite thoughts to make the "Chaoshan dress culture" introduced to the whole world by weaving the brand name of Chaoshan local dress and promoting her to the world. Nevertheless, Lin Lina, who was sitting in front of him, had a calm and calm return to nature. As the conversation began, the reporter slowly walked into her rich inner world and felt her persistent love feelings.

Opening up the market and designing clothing for customers

Lina is very sensitive to beauty and likes to dress up. At the age of more than 10, by chance, she learned to tailor, and then became indissoluble with clothing. At that time, she often imagined many unique styles, and she had a strong desire to express these styles. In the age of planned economy, when people's knowledge of clothes was limited to "thermal insulation," she had been able to design new clothes for herself, her family, relatives and neighbors. "My sister said that her childhood was full of happiness because my energy source constantly supplied her with new clothes." Talking about the interesting past, Lina smiled happily.

In 1985, under the guidance of the construction of the special zone, Lin Lina opened his first home on the embankment road. clothing Shop. At that time, there was almost no clothing design service in the market, but Lin Lina was able to design the packaging according to the customers' physique, hobbies, skin color, age and occupation. The new clothes that were cut out could often set off the beauty of the customers. At that time, one of her girlfriends made a small fortune from the old clothes in Hongkong to the square stall, but Lin Lina was unmoved. She knew she was going to do more than just make money.

Once, a customer cheated off another customer's custom-made clothes on the grounds of helping their friends get their clothes. It brought economic losses and mental injuries to Lina, and provided her with a space for thinking: clothes must be vouchers and clothes should be named. She knew that building a clothing brand and long standing in the market was what she wanted most. She then remembered that Japan's clothing academy with a history of more than 100 years was called "climbing beauty". She thought, "it's called" Deng Li ". I hope that" Deng Li "and" Deng Li Mei "can become a brand of vitality. Since then, the name "Deng Li" has begun to enter the market.

Stick to reputation and win market recognition

In the early days of the special economic zone, Shantou was a famous clothing in the whole country. commodity The clothing business is very prosperous in the distributing center, but at that time there was a "price in the sky" and "on the ground counter-offer". A clothing priced at 1000 yuan could be countered to 100 yuan. In the face of a huge and chaotic market, Lin Lina "goes against the road". She hangs "no bargain" brand in the store. She believes that as long as she can make good clothes and hold the credit, she will be sure of the customers. Sometimes she even takes three or four hours to serve a customer. With her insistence, she gradually acquired a group of repeat customers who agreed with her clothing quality and agreed with her business strategy.

In the process of entrepreneurship, Lina also ate a lot of "losses". Once, she got the news that the remaining white feathers of a factory in the special zone were very rare because the cloth was rare at that time. Lina, who was excited, bought it all at once, and immediately designed a dress. On the second day, the two dresses were bought. But a few days later, the customer came to him and said that the dress was wrinkled through the water. After investigation, Lin Lina discovered that the cloth was cloth and cloth. "The cloth can no longer flow into the market!" Lin Lina picked up with the cloth and changed other styles for the customer who bought the dress. "At that time, the loss was almost 10 thousand yuan," she said. "It was a huge sum of money for me in the early stage of entrepreneurship. But I believe that the long-term credibility of the brand is more important, and sometimes it is a blessing to lose. It will benefit me forever. "

All donated charity from book sales

One step at a time, Lin Lina "one needle and one line" painstaking efforts. In order to enrich her knowledge and improve her accomplishment, she went to Hongkong Fashion Design Institute for further studies, then went to France to study and become a member of Hongkong Fashion Design Institute.

"All the time, I have been constantly asking for myself and enriching myself, just to make sure that" Deng Li "can still be recognized by hundreds of years as Chanel does. This is Lina's heartfelt words and the goal she strived for. Nowadays, the brand of "Deng Li" is unique in the market with good reputation, and is becoming more and more familiar to many people. In 1998, Lin Lina held a personal fashion show, which was a great success and made the "Deng Li" more famous. For many years, "Dali" has provided clothing for many TV dramas. In 2004, she provided evening dress for the "world university student peace competition". The sonorous brand of Chaoshan local clothing goes to the whole country and spreads to the world through more carriers, and spreads the unique Chaoshan dress culture.

Years of struggle and entrepreneurial experience precipitated into Lin Lina. Intellectuality The elegant temperament of sensibility precipitates into her open-minded attitude towards life. She positioned herself as an emotional entrepreneur, not only as an enterprise, but as a charitable person. Last year, she published the real life of a woman who had spent 6 years writing and recording her own life experience, which was printed and published by a Chaoshan woman for thirty years, and donated all the proceeds from the book to charity. On her son's wedding, she donated all the gifts she had received to the people in need of help.

Looking back on the entrepreneurial experience of 30 years, Lina, who grew up with the SAR and started business together, wrote a letter to a young fashion designer. She said that the establishment of the SAR has given her the space and stage to display her talents. She is willing to become the cornerstone of the garment industry and help more young designers to fulfill their dreams.