Can Brand Marketing Usher In "Butterfly Change"?
Today, price wars, channel wars,
Promotion
The war encroached on the resources and profits of home textile enterprises, and homogenized marketing means made enterprises fall into the predicament of "killing 1000 of the enemy and losing 800 of themselves".
The author believes that under such circumstances, if China's small and micro textile enterprises want to develop, they should establish a brand concept and go out of Chinese style.
Marketing
The mire.
First of all, enterprises should establish a sense of comprehensive marketing concept.
Marketing is the accumulation of brand, and brand is the qualitative change of marketing. Marketing and brand are just like a person's left and right hands.
Marketing war is the best integration of industry resources, while brand warfare is the integration of consumers' minds.
Marketing solves the problem of the market, and the brand solves the problem of consumer loyalty.
Secondly, enterprises should prepare well for winning two wars. One is marketing war, the other is marketing war.
brand
War.
Brand war is the continuation of marketing war and the advanced form of marketing war.
Objectively speaking, the marketing war has brought the industry into a mature stage of standardization, but at the same time, it has also plunged enterprises into "marketing anxiety".
Marketing means is very easy to COPY, and the brand is "steal away, do not take, learn not, can not get", is the competitor can not COPY.
It is in this sense that brand is the last "firewall" for enterprises to avoid falling into the homogenization of marketing.
Finally, China's small and micro textile entrepreneurs should clearly realize that brands will make marketing easier.
Since the brand is focused on the mental warfare of consumers, all marketing obstacles and problems will be solved once consumers have a sense of loyalty and dependence on the brand.
If marketing leads to excess sales, brand makes marketing easier.
Only homogenized marketing means, there is no homogeneous brand.
China is the most serious market of homogenization competition in the world, and the lack of Chinese marketing is actually the lack of brand.
And brand is "excessive marketing" left to Chinese entrepreneurs the last differential competition "firewall".
Brand survival is the fundamental solution for China's small and micro textile enterprises to get rid of the mire of Chinese marketing.
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