Industry Analysis: Clothing Industry And Department Stores Need Open Cooperation.

Today's consumers have formed the mindset of buying electrical appliances to Suning, Gome, buying furniture to red star, and the home. Where to buy "clothes"? We can only locate retail stores that are not clear and have no obvious characteristics.

In China, department stores and clothing Suppliers are a pair of contradictions, between clothing suppliers and department stores. Many clothing suppliers say they are working for department stores, while many department stores complain that the support of clothing suppliers is too small.

As a matter of fact, department stores and clothing suppliers are two melon on a vine. On the one hand, we need to empathy. On the other hand, the two must find a better combination of interests through running in. Only in this way can we win a win-win situation.

If "marriage" is used to describe department stores, the shop is "husband". Department store It is "wife" that has long been "husband power world". Since the reform and opening up, many wives have left the "husband" and set up their own doors (such as household appliances, lamps and lanterns, home furnishing, etc.), but clothing has never left behind, and has grown into a "long wife" in temper. Though it is a "long wife", it still has no status.

Over the years, people have been working on construction. Garment industry "Suning" and "Gome" did not succeed or were not implemented at all, which was restricted by many characteristics of clothing commodities. Since we can not "divorce", we must use passion to maintain and nourish this "marriage", which requires equality, understanding, mutual love, mutual help and mutual benefit.

In the next 10 years, the income growth of the general public will be greatly accelerated, which will provide a very important push for the mass retail industry. The chain expansion of the major retail groups accelerated, the pace of mergers and acquisitions accelerated, the pace of listing and financing quickened, the pace of retail participation in commercial real estate development accelerated, shopping centers became the new battleground of "Nuggets", and the development of "urban commercial complex" became a new hot spot. Fast fashion brands suddenly sprung up, occupying important areas of retail commodities, and clothing and clothing were still the pillar commodities of large and medium-sized department stores. However, the overall efficiency of the retail industry has not increased significantly.

There are four serious injuries in China's retail industry at present: first, department stores are stereotyped and too formatted; two, the same commodity brands and price systems fall into a vicious circle of "buying and selling" and "buying gifts"; three, they are too eager to maximize profits; four, ignoring the new consumption demand led by post-80s and post-90s, and even the indifference and exclusion of new things, leading to the fact that "fashion department stores are not fashionable" has become a big weakness in today's department store industry.

With the self built channels of household, light and household appliances, the department store has almost become a textile and clothing store; however, the domestic textile and garment industry, which is gradually becoming mature with the symbol of strengthening creativity, focusing on brand, implanting culture and increasing value-added, is distressed by entering the shopping mall and finding no matching terminal. Deepening the cooperation between department stores and textile and garment industry is the top priority of the two industries at present.