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Personalized Shoe Customization Game &Nbsp; Consumers Are In Hot Pursuit.

2012/1/5 10:13:00 93

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Economics

With the rapid development of some people, the pursuit of high quality and individualization is becoming stronger and stronger, and all kinds of customized luxury goods meet the consumption needs of this consumer group with its scarcity and uniqueness.

Similarly, the emergence of "one to one", non replicable high-end customized footwear products and their personalized service is precisely following the trend of "customization".

industry

People said that group segmentation will surely become the mainstream trend of the footwear industry in the future. The brand tailored to target consumer groups will be the guide of the trend, and in the new round of game, who can lead this trend is the best.

Italy handmade shoe store "NILIDA" opened in Wenzhou only two months ago, but the highest price in the shop is 28 thousand and 800 yuan a pair.

leather shoes

But he sold six or seven pairs.

It is said that the shoe leather is made from the softest piece of skin on the crocodile's belly.

A salesperson in the shop revealed that businessmen and returnees were two kinds of powerful consumers who came into contact with them.

Mr. Chen, who made 28 thousand and 800 pairs of high-end shoes in the store, is doing business in Shanghai: "the price of French Berluti brand shoes is 30 thousand to 50 thousand, but they wear shoes made by Wenzhou people and do not lose French shoes in terms of workmanship and comfort."

Britain's "returnees" Mr. Lin is from Wenzhou and is currently working in a foreign company in Shanghai.

"The price of handmade shoes abroad is very expensive. This time, we learned that there was such a shop in Wenzhou.

The rare high-end crocodile leather shoes of the cortex are good, and we have made a pair of them.

However, after all, the consumers of customized shoes are not large. Most of the men who make shoes in the shop choose the price of 2000~3000 yuan. These shoes are made from French calfskin.

In the field of advanced customization, shoemaking industry should pay more attention to quality and culture, which will help enterprises find richer and more reliable connotations in the process of building brand culture system.

With deep connotation, I believe that China's advanced customized shoes will go a long way, just like Italy's advanced custom culture, so that global consumers will be in hot pursuit.