Heng Yuan Xiang Holds The Olympic Games To Boost China's Ice And Snow Project

In January 31, 2008, the National Sports Administration's winter sports management center, CCTV Olympic Channel and Heng Yuan Xiang (Group) Co., Ltd. held a signing ceremony in Beijing. The three sides decided to form a strategic partnership on the winter market of China for the next 8 years in 2007 ~2015. The three parties are committed to the market-oriented operation and industrialization development of ice and snow sports, and create a series of "Heng Yuan Xiang ice snow cool Olympic Games" series.

"Heng Yuan Xiang ice snow cool Olympic Games" series of events are winter The sports management center focuses on the promotion of events, covering the ice arcs, cross-country skiing, freestyle skiing, air speed skating, short track speed skating, and the four associations of the winter events in China. winter Two items, figure skating and more than 10 items. The series is approved by the State General Administration of sport, hosted by the winter sports management center and CCTV sports channel, and hosted by China sports (Beijing) sports promotion Co., Ltd. A comprehensive improvement and improvement has been made from the aspects of the positioning, operation concept and schedule system of competition, making the series of "Heng Yuan Xiang ice snow cool Olympic Games" closer to the international management and operation mode.

At the signing ceremony, Liu Ruiqi, chairman of Heng Yuan Xiang (Group) Limited, said that Heng Yuan Xiang had many similarities with China's winter projects in terms of development, innovation spirit, cultural tradition and historical mission. 80 years of hardships and hardships, Heng Yuan Xiang has achieved great success in the market, becoming the leader of China's textile industry, and has won the love and trust of millions of people. In 2007, inspired by the spirit of "higher, faster and stronger", Heng Yuan Xiang took the Olympic Games, carrying the unprecedented and great glory of Chinese textile industry. This time, ice and snow gather together and dream beyond imagination. In the next 8 years, Heng Yuan Xiang will give us more ice, snow and winter.

The leaders of the State Sports General Administration said at the signing ceremony that the three party cooperation It will inject a strong vitality into the development of winter events in China. The winter project is also an important part of the Olympic Games. "China is the first and the world's first class". Heng Yuan Xiang has perfectly interpreted the Olympic spirit. The continuation of "green, technology and humanities" to the winter project coincides with the brand advocated by Heng Yuan Xiang.

According to the insiders, the strategic cooperation of the International Sports Bureau's winter sports management center, CCTV Olympic Channel and Heng Yuan Xiang (Group) Co., Ltd. has profound significance. For Heng Yuan Xiang, this is the new management idea of "thick left, thin right", successfully opening the sports marketing strategy extending from "sports Olympics" to "summer economic Olympics" and "economic Olympics". For China's winter projects, this is a positive exploration of the path of sports industrialization, and further enriches the development mode of "social participation and joint development"; for China's sports TV, the integration of market and project makes the event have better room for expansion. The strategic cooperation has created a brand new thinking and laid a good foundation for the globalization of the three.