Brand Strategy To Strengthen Jiaonan Textile Machinery

Jiaonan textile machinery enterprises have 1 well-known trademarks in China, 4 famous trademarks in Shandong and 6 famous trademarks in Qingdao. A textile machinery industrial cluster with the backbone enterprises of Dongjia, universal, Tianyi and spark group has been initially formed.

This year, "Dongjia" has been recognized as famous in China.

Yang Ruijun, director general of the Jiaonan Municipal Bureau of Commerce and industry, said that in recent years, the Bureau has focused on the development, focusing on service, focusing on improving the registration, utilization, protection and management of trademarks, and actively innovating its working methods, giving full play to the important role of trademarks in the adjustment of industrial structure and the pformation of economic development mode, and guiding enterprises, especially the advantageous industries, to fully implement the strategy of creating famous trademarks.

Textile machinery is a traditional advantageous industry in Jiaonan. With the propaganda and guidance of the industry and Commerce Department, textile machinery enterprises gradually realize the importance of registered trademarks and the implementation of brand strategy.

Jiaonan industrial and commercial bureau takes advantage of the opportunity of enterprise visit, experience photography and enterprise annual inspection to give full play to the functions of administrative guidance documents such as trademark strategy prompt and trademark notification book, so as to enable more merchants to realize the importance of trademark brand and to understand relevant preferential policies and encouragement policies.

At the same time, under the suggestion of the Council, Jiaonan issued the "opinions on accelerating the revitalization of the characteristic competitive industries in the city".

At present, there are more than 200 registered trademarks of textile machinery in the city, including 1 well-known trademarks in China, 4 famous trademarks in Shandong, and 6 famous trademarks in Qingdao. A group of textile machinery industry, with the leading enterprises of Dongjia, global, Tianyi, spark group, has been initially formed, and the share of products in domestic and international markets has improved significantly.

Jiaonan industrial and commercial bureau also instructs enterprises to attach importance to international trademark registration, actively instructs enterprises to participate in international registration of Madrid trademark, and creates conditions for enterprises to develop international markets. "Jiaonan textile machinery" is exported to more than 10 countries and regions such as Russia, Mongolia, Middle East and South America.

Italy CMT company has actively sought cooperation, set up Seth Universal Machinery (Qingdao) Co., Ltd., set up the Seite Global Machinery Research Institute, which is composed of Sino Italian experts, so that the manufacturing and R & D technology of cotton spinning and woolen roving machine has reached the international leading level, and the market share of the products has been steadily climbing.

Nowadays, brand development is becoming popular.

Qingdao Desheng Machinery Co., Ltd. was set up in March this year. Zhang Juan, the responsible person, recently asked Wang Tai Industrial and commercial office to ask for trademark registration.

"Not only textile machinery enterprises, but also other businesses often call to consult the trademark registration and the famous trademark declaration."

Su Jinfeng, director of the Institute, told reporters.

Dongjia group has tasted the sweetness of brand development, Yang Xiaohui.