China'S Textile Industry Accounts For 3 Of The World'S Total &Nbsp.

According to the voice of the economy, in the 10 years after China's accession to the WTO, China's

December 10, 2011 is the 10 year of China's accession to the WTO.

Yin Guoxin, chairman of Jiangsu morning wind group, a private clothing enterprise, did not realize such a time node.

Although the textile industry is considered to be one of the most beneficial industries after China's accession to the WTO, Yin Guo Xin said that he had long been accustomed to the market environment.

But 10 years ago, what impressed him most was that his business was bound by various quotas at that time.

Yin Guoxin: Frankly speaking, it is also a monopoly.

At that time, the quotas were mainly in the hands of some state-owned foreign trade companies, such as shirts, went to the United States, went to Europe, all had quotas, and the quotas were very tight. You could spend money to buy or buy them.

Before China's accession to the WTO, export quotas have always been an insurmountable chasm for most Chinese textile enterprises.

In January 1, 2005, the quota system, which checks and balances the global textile and clothing trade for 40 years, is at the end of the day.

As a member of the world trade organization, Chinese enterprises are also involved in the liberalization of textile and clothing trade.

Yin Guoxin's way of doing business has also been radically subverted, with more than 10000 employees now.

Yin Guoxin: after the quota has been abolished, it can actually be said to be a market-oriented operation.

Now, the European market, the US market and the Asian market can arrange their own market share according to their own position, which provides great opportunities and opportunities for private enterprises.

After China's accession to the WTO, the international clothing brand also accelerated to enter the Chinese market.

Wang Wei, President of new Suzhou chain store group, has many years of experience in fashion chain sales, and his feelings are more from consumers.

In his view, with the development of the textile industry is the enhancement of Chinese brand awareness.

Wang Wei: before 2001, the brand awareness of Chinese people was very weak. At that time, the market was still dominated by counterfeit and shoddy products, such as counterfeit Pierre Cardin and burshelon, but today's China is different. Today we are not only able to see LV shops in Shanghai and Beijing, but also to see ZARA, H&M, and even to Lanzhou and Xinjiang.

Although competition exists, it gives us more opportunities to learn from other international brands.

10 years of dancing with wolves, though hard, but the company has also benefited a lot. In 2001, China's textile exports amounted to $about 50000000000, and in 2010, it had exceeded 200 billion dollars.

The momentum of development is small in the world.

The textile industry not only provides clothing and accessories, but also is the largest single industry chain and the most stimulating employment industry. Now the textile industry has absorbed 22 million of the employment.

In the ten years after China's accession to the WTO, China's textile and garment industry has blowout. But behind the impressive figures, textile and apparel, the main product of China's export earnings, has also become the most serious area of trade friction disputes.

In 2009, the number of trade protection cases against China's textiles and clothing reached 45, a record high, and this trend has begun to spread from developed countries in Europe and the United States to developing countries such as India and Brazil.

For the numerous trade barriers, Sun Huaibin, director of the China Textile Economic Research Center, is not entirely regarded as a bad thing. On the contrary, he thinks it is a reflection of the strength of China's textile industry. He said that the barriers will exist in the future, and the key is how to deal with them.

Sun Huaibin: we must look at it correctly. Some things are not unreasonable. For example, some standards, if we meet and meet the standards, will enhance our enterprises themselves, but you can not achieve them. Sorry, you will be restricted.

Therefore, we must learn how to avoid evasion in the face of such diversified interests. In addition, we must regulate our own trade practices, which is also a test for us.

Apart from trade barriers, another embarrassing reality for China's textile industry is that it makes money without making money, because we are still at the low end of the global industrial chain.

Shen Zhengfa, chairman of Zhejiang Huzhou la la Ge clothing company, said that they gave the "crocodile" brand Jersey knitted sweater to a store, which sold for one thousand or two thousand yuan, but without this brand, it would be very difficult to sell it at a low price.

Shen Zhengfa: over the past decade, we have been doing foreign trade, doing OEM, doing OEM, Armani, Prada, the most famous companies, we have done business with them.

Reporter: what is the average profit margin of the foundry?

Shen Zhengfa: this profit is less than 5%, definitely less than 5%, very low.

Reporter: in other words, if the Chinese textile industry still does foundry, the road ahead will be more and more difficult.

Shen Zhengfa: that's for sure. It's more difficult year by year. This is obvious.

Labor costs are rising every year, and other costs are also rising.

However, after 10 years of struggle, the production equipment and quality control of enterprises like Shen Zhengfa has reached the international level, and the gap between product R & D, design ability and international brand is gradually narrowing.

Enterprises have soberly realized that only by occupying the two commanding heights of brands and channels, producing high value-added products and grasping the pricing power can they get rid of their wedding clothes for others.

Now, Shen Zhengfa has invested more than half of the profits earned by the foundry into the operation of his own brand.

Shen Zhengfa: the brand is going to leave sooner or later. There are a lot of people who want to create brands. Especially after the financial crisis broke out in recent two years, so many domestic companies who want to make foreign trade want to pfer to the domestic market and turn to their own brands.

In recent years, with the appreciation of the RMB exchange rate, the increase in domestic labor costs and the rising price of raw materials, the status of China's textile and garment industry is constantly being challenged by Southeast Asia and South America.

Analyzing the internal and external disadvantages, economist Xiang Songzuo summed up the way of China's textile industry in three sentences.

Xiang song Zuo: the first sentence is that industrial pfer reduces production costs; second, technology upgrading improves the selling price; third, I think the most important thing is that the brand strategy expands the profit space.

If you do not have the right to price, if you have a slight trouble in the world, you will be the first to die. This is a painful lesson.