Grasping The Characteristics Of Different Color Matching Is The Key To Purchasing The Home Textile Brand.

How to highlight the brand style in the process of display has become

The successful home textile brand should not only have excellent products and services, but also exquisite shop display design is essential.

Display design is an indispensable form of brand style. Good display and collocation can make brand products more competitive and highlight brand characteristics.

Home textile products, such as color combination, product matching skills, vivid scenes and atmosphere creation, design of interior visual points and design of customer passageway, are all very important terminal marketing links.

In the entire terminal sales process, the display design plays an important role, and its operation process can not only be simple to put the goods.

Reasonable collocation of product colors

In the display of home textile products, the collocation and collocation of colors will bring different visual perception to consumers.

Therefore, mastering the collocation characteristics of different colors is the key factor to attract consumers to buy.

According to a survey on how to motivate consumers' shopping desire, businessmen often use rich colors to create shopping atmosphere in order to stimulate consumers' desire to buy.

This color stimulation method is also effective in the display design of home textile products.

"The home textile special area in the store is limited, so the display space for the product is small, so how to use the limited space to display excellent products has become the top priority of the product display design."

Cui Beibei, director of the Training Department of China Fashion Color Association, said: "bedding products are mostly characterized by multi series and multicolor coexistence.

Each home textile brand will launch different styles of new products with its own brand characteristics and popular colors in every season. Each style of products will usually have 3~4 series, and the colors and styles of these products are also different. It can be imagined that so many styles, series, colors and styles appear in a store at the same time. If there is no scientific and reasonable product display planning, there will be many colors, dazzling and no choice.

Therefore, when the home textile brand is developing the product, it should pay special attention to the collocation and make the product show a sense of entirety.

We should not only consider the collocation effect of single set and single shelf, but also consider the coordination of color matching among different stores in the whole store.

Because the exhibition space is limited, in order to maximize the use of space, the home textile brand can carry out different product combinations in a bed or an independent area.

The usual practice is to take a main product as the center, and display additional products on the basis of it. A display principle should be grasped in the process of matching: the same flower shape and style should be combined in different colors; the same kind of colors should be combined with different series of products.

Focus on creating a home atmosphere

In addition to focusing on color matching, the creation of home atmosphere is also a key element in home textile display design.

Today's home stores not only provide consumers with daily necessities, but also create a brand new home life experience to satisfy consumers' deep emotional appeal and physiological needs.

In order to create a new value for the product's function and style design, it is the key to create a home atmosphere.

Chen Liwen, a display designer who has many years of experience in product display and founded the first professional display design, training and consulting organization in China, told reporters: "now many home textile brands will consult with us about the display design skills of products, and the concept of display design will start to get the attention of the home textile industry gradually.

Many home textile manufacturers will provide brochures and display suggestions to dealers, but if they display designs in accordance with such standards or templates, they will often get twice the result with half the effort. Dealers should adjust to the actual situation of the local market and close to the overall household form, so as to create different home life experiences for consumers.

For example, the combination of different pillows, pillows and bedding can form a richer product style, and at the same time, drive sales of such products.

Or for consumers who buy ordinary four piece sets, putting a pair of pillows next to the four sets can create a "very 6+1" combination way, so that consumers can buy them in series and according to their functional series, and improve their sleep quality according to different seasons to replace pillows with different functions, such as summer buckwheat pillow, autumn chrysanthemum pillow, lavender pillow in winter, etc.

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Focus on the setting of visual points.

Apart from paying attention to the display design of home textile products, some home textile brands with strength and value for store design and product display are also equipped with cafes, restaurants, and even VIP private space in the store.

Such diversified design makes home textile products no longer an isolated commodity, but gradually becomes the carrier of people's identity, status and taste.

For example, the diversified selling mode of red bean home textiles launched has made the home textile products both male and female, and children.

In addition, in the arrangement of shop space, we should also take into account the scope of customers' sight.

If the product is overcrowded, it will obstruct the customers' view, thus affecting the customers' good feeling for the products.

In order to avoid space crowding caused by excessive display of commodities, the quality and best sellers of commodities can be occupied more space. The rest of the same commodity can be accompanied by text descriptions and displayed on the secondary part of the booth.

The products are displayed on several different display boards by classified combination, and customers can have plenty of space for observation.

The good product exhibition effect not only comes from the unique layout design, but also depends on the customer's visual space and shopping experience.

Now, commodity display design has become an art, a silent sales promotion method. It enables customers to appreciate goods while not only understanding the characteristics of commodities, but also deeply feel the charm of commodities and brands, so as to achieve the goal of improving sales.