Jordan Sports Listing: Deep Hole &Nbsp; Widely Deposited Grain

Over the past few days, the sporting goods industry is talking about the first share of Jordan shares hitting sporting goods A shares.

Let's start with Jordan, a real Fujian company. It has nothing to do with Mike Jordan, who is a basketball superstar in the United States and has the reputation of flying talent. There is no authorization relationship between Fujian Jordan and Jordan. There is no relationship between us. Jordan's signature is a portrait of a basketball player who slam dunk. Fujian Jordan is a portrait of a basketball player who dribbling.

Like many Jinjiang sports brands, Fujian Jordan was born in Jinjiang, the shoe capital.

From the data, Jordanby's other cities

In July 2007, Jordan sports became the exclusive sponsor of the Eighth National Collegiate Athletic Games equipment and opened the first step of Jordan's sports marketing.

In December 2009, for Jordan, it was a special demarcation line.

During the month of this year, Jordan completed the pformation of financial shareholding system before the listing of enterprises.

So, after that year, Jordan's investment in sports marketing gradually increased.

Most of the sporting goods companies in Jinjiang are ding, and PEAK's family name is Xu's name, Hongxing Erke's master is Wu surname, and most other surnames are ding. According to the textual research, the descendants of Arabia businessmen settled in Quanzhou during the Ming Dynasty, how did the head of Jordan come from the Han Dynasty in Shandong, Joe?

In fact, Jordan's founder was also Ding, and Mr. Ni Zhennian was originally a franchisee of Jordan. It was in 1998. His Jordan brand made outstanding achievements locally, and even surpassed all famous brands, which attracted the attention of Jordan company.

In 2003, Ni Zhennian was invited to join the head office of Jordan, and then he took charge of Jordan's clothing department and then took over Jordan as a whole.

In 2011, when Chinese sporting goods stocks fell, why did Jordan choose to go against the market at this time?

There are many listed companies in Jinjiang. Besides the four King Kong, there are also brands like wild power, Xide dragon and flying gram.

Sports goods produced in Jinjiang have been covered from the two or three tier market to the 456 tier market. Under the fierce offensive of competitors, they need to have strong resistance.

The scarcity of marketing resources, the high cost of channel construction, and the need to build products from a large number of imitated and imitated enterprises require excellent management and operation capabilities and strong capital to force other competitors away from safety.

This point seems to be a critical point. If there is money, there will be a wide range of games. If there is no money, then we can only watch our opponents leap from behind.

The last to win is the winner.

First, dig deep holes and accumulate grain.