Investigation Report On Footwear Market In Anning City, Yunnan

Reporter's perspective: the economic consumption level of Anning City is medium, very close to the urban area of Kunming, and the pportation is convenient.

People with relatively high income or strong brand awareness preferred the more abundant provincial capital commercial street consumption, while those with low income or weak brand awareness tended to choose relatively inexpensive City stores or bulk stores.

Influenced by local income level, consumption habits and geographical location, the domestic and second tier footwear brands have been evacuated in recent two years.

I believe that the high-end high-end stores want to stay here, we must adopt a steady and stable way to connect with the Kunming store, strengthen the training of staff quality, and enhance the overall image of the store.

1, business circle

The distribution of shoes business circle in Anning City is rather loose, and the exclusive stores and shoe towns are mainly distributed in the Golden Square Road, Baihua West Road, Xiao Miao lane, Lian ran street and Huang Xue road.

Lian ran street is the best commercial street in Anning City, with large traffic volume and the majority of domestic two or three line brands.

Xiao Miao lane is another relatively concentrated place in Anning City. All kinds of daily necessities and snacks are readily available, with rich products, similar to the night market, but few shoe stores are dominated by bulk stores.

2. Store

The stores are quiet and scattered, and there are 3 Golden Square roads, namely, edya, 361 degrees, and wild.

Baihua West Street distributes 4: step hegemony, double star, lure goods and strong king.

The small Temple Lane and Huang Xue Lu shoes store include richda, dingg, Tongda leather shoes, spider king and Lucheng red dragonfly.

Relatively speaking, the distribution of franchised stores is more than that of Lian ran street. There are 2 companies such as the Yi Kang, Lining, double star, Xi De long, Qixi, spider king, kadin, red dragonfly, Voight, Zhihao sports and so on. There are 19.

3, shoe city

The shoe city of Anning City is not ideal in terms of operation and development. There is only one shoe city in Xingda. The total area is only about 200 square meters, and the scale is small.

The majority of Wenzhou shoes are Japanese, Thai, Kangnai and foot pioneers. They belong to the same boss.

In addition, shoe city also mixed clothing management, the overall image is not good.

4, shopping malls

There are mainly two shopping centers in Anning City, namely, commercial building and Xinjiang shopping malls.

Commercial building is the largest comprehensive shopping mall in Anning City, located at the junction of Jin Fang Road.

Footwear is distributed on the two floor. The main brands are: Kasiron, Whitt, Chiil, God cat, Paul Geti, maxima, playboy, famous Lang, crocodile, Hong Kong Dragon, rich bird and so on.

The first floor is mainly made up of cosmetics, household appliances, supermarkets, and a large shopping mall that occupies half the sky. It has condensed a lot of popularity, and the flow of shoes is larger than that of shoes.

Xinjiang shopping mall, located in Lian ran street, is a shopping mall in name, but the product mix is scarce. It is basically a small department store, which operates some low-end products.

Link: City profile

Anning City is located on the eastern edge of the central Yunnan Plateau. It is 32 kilometers away from Kunming, with 8 towns and 1321 square kilometers. It is a traffic route leading to Kunming and a green industrial city around the Yunnan economic circle.

Relying on abundant mineral resources, developed pportation hub, advanced telecommunications industry, abundant natural energy, strong industrial foundation and unique tourism resources, it has become the base of metallurgy, salt and phosphorus chemical industry in Yunnan Province, and a hot resort, leisure and recuperation resort.

In recent years, Anning City focuses on the construction of modern new Kunming, focuses on emancipating the mind, creating a development environment, attracting investment, setting off the fourth major industrial development and construction climax, realizing economic and social development by leaps and bounds, increasing investment in education, coordinating urban and rural social security, and implementing the rural minimum living security system. People's living standards have been significantly improved.