According To The Survey, 60% Of Shenzhen's "Post-90S" Have Luxury Goods.

A just released Social Research Report shows that 60% of Shenzhen's "post-90s" students have their own Luxury goods Clothing and bags, but more than 70% of the "post-90s" believe that brand names are not fashion necessities, fashion lies in the reasonable matching of clothing. In November 24th, KFC dialogues "post-90s" - fashion show series started in Shenzhen. Activities in Shenzhen secondary schools, universities, streets and other occasions, "after 90" street. fashion The school uniform, clothing and accessories to show the group's fashion in daily life. Elegant demeanor And advocacy.

School shooting, street pat, micro-blog mobilization

According to the introduction, this KFC dialogue "post-90s" - fashion show series activities launched by KFC combined with VV Street photo, Shenzhen University photo, deep lieutenant colonel, blue wave school shooting and other 14 school shooting societies, is divided into four stages of Shenzhen's post-90s fashion view research, dress collocation, school photo, micro-blog show and T stage show. During the event, "after 90" can not only take part in the activities of school shooting and street shooting, but also distribute photos of fashion and fashion on your own micro-blog, and @ KFC dialogue 90 micro-blog official participation in activities, and get the opportunity to win a variety of fashion prizes.

The organizers said that in order to understand Shenzhen's "post-90s" fashion values and dialogue with "post-90s", Kentucky distributed 346 questionnaires on Shenzhen's post-90s fashion view to 400 students from 7 universities and secondary schools in Shenzhen University, Shenzhen Institute of Information Technology, Luohu foreign languages school and overseas Chinese town middle school.

According to the survey, there are some social views that "after 90" are keen to show their fashion by pursuing brand names and luxury goods. 70% of Shenzhen's "post-90s" believe that the key to fashion lies in the rational collocation of clothing. Nearly 70% of the "90's" are willing to show their personal style and fashion taste through self creative costumes. Only a small number of post-90s think fashion must be related to brand names and luxury goods. The tiny students in Oct said that they often saw their classmates carry out a simple little transformation of school uniforms, and a fancy decoration, which could embody their individuality.

Famous brand is not necessarily fashionable.

Although the survey shows that 60% of the "90's" have their own luxury brands and bags, but 90% "after 90" think that "famous brand is not necessarily fashionable." According to the wavelet College of the information college, Shenzhen's "post-90s" had been gradually materialized and branded. It was considered that the accessories used in schools and shoes and clothes, as long as they were international brands, could be called fashionable people and fashionable children. But this view is being negated. Some people begin to show their unique style with their original personas and interpret their own fashion style, and this action is affecting people around them.

Organizers said that the "post-90s" in Shenzhen are basically "deep two generations". They were influenced by the fashion culture and formed their dressing style earlier, and had their own understanding of fashion. They do not want to follow the crowd in their clothes, and are more interested in showing their independence and uniqueness through individuality and creativity. KFC is willing to listen to the voice of "post-90s", do not participate in preaching and criticism, only to provide them with a stage to show themselves, and strive to become their friends.