Yi Kang Kang: Sharing The New Prospect Of "Beautiful Movement"

2011/10/22 15:50:00 27

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Yi Kang (Fujian) Sporting Goods Co., Ltd. since 2003.

Found

So far, there have been 8 successful developments.

Looking at the moment, sports brands are shrinking rapidly, and the market continues to be sluggish.

However, the brand of Yi Kang Kang is going against the trend, creating a road of innovation and development.

Recently, the global shoe net reporter interviewed Zhang Long, deputy general manager of the company of sporting goods (Fujian) Sporting Goods Co., Ltd., in an open discussion with Zhang, in depth understanding of the reason why "the brand is moving in the sports industry."

According to Zhang, the current era of the "Er Kang" movement

brand

There are more than 2000 families.

monopoly

Shops are distributed in Beijing, Hunan, Jiangsu, Wenzhou, Yunnan, Guizhou, Shandong and other places.

By the end of August 2011, there were 265 new stores in the market, and 400 were planned for the whole year.

Recently, the brand of Yi Kang Kang opened a 500 square meter store in Beijing.

It is reported that this is the largest brand store of Yi Kang sports brand.