China'S Baby Market Creates Considerable Prospects For Shoe Companies

Reporters learned from the first China baby industry summit held recently that the highest birth rate in China will appear in 2016, and the number of population will peak in 2028. China will usher in the fifth baby boom.

At that time, the market of baby shoes, clothing and other supplies in China.

In order to win a share in such a banquet, many venture capital has been ready to move. According to industry insiders, the scale of the fund aiming at China's infant industry chain is over 100 billion.

It is reported that as the first domestic consumer chain enterprise listed in the international capital market, PhD frog is also going to adopt the "four networks convergence" and "five in one" mode.

Hundreds of billions of funds covet

The National Bureau of Statistics predicts that China will have its fourth birth peak from 2005 to 2020.

The number of new babies is about 16 million a year. If the total number of infants is more than 100000000, the baby boomers are expected to appear around 2025. The number of babies is 0-6.

Affected by this, the baby industry is also blowout.

According to a data released by the baby industry research center in April, the total size of the 0-12 year old baby market in China has reached 115 million yuan in 2011. According to the rapid growth of the baby market in recent years, the infant market will reach two trillion yuan in 2015. In 2011,

"In China, the industry with over trillion output value is very few, and the annual output value of the garment industry is only about 800000000000 yuan."

The head of a baby product company told reporters that hundreds of billions of dollars have been targeted at the baby industry in China.

Reporters learned that, in the past 3 years, behind the shoes and clothing enterprises of red children, baby trees, mother, genius baby, Oriental baby friendly, Beingmate and other industries are a series of investment bigwigs list, northern lights venture capital, Jingwei venture capital, Tak Tong capital, Chi Chi venture and so on.

However, despite the alarming size, industry risks are also emerging.

Industrial concentration is low, market opportunities and gaps are many, resulting in insufficient competition in industry. Small, low, scattered and safe are the basic characteristics of the industry at present.

The partners of the fund company also admit that the market segmentation of the infant industry chain is obvious, but the capacity of each sub market is small, but the aggregation enterprises are more, forming the "one household".

"From the perspective of competition pattern, China's infant market is still in the" Warring States era ", and the industry concentration is not high.

According to the relevant personages, the baby industry in China is a typical dumbbell Market: both the manufacturing end and the market demand end are large, but the middle retail channel is relatively weak, and there is also a lack of one-stop shopping terminal channels.

Four network convergence to grab channel advantage

Enterprises such as good children and red children have tried to accelerate the development of the industry through the integration of local markets in the past two years.

In a market like China, who can control sales channels, who can control the market?

The baby market in China is entering the stage of full competition.

At present, the channel of baby market in China can be roughly divided into three categories: the first is the modern access channel (including large stores, hypermarkets, supermarkets, convenience stores, etc.).

The second category is the professional channel for infants, and it can be further divided into comprehensive chains, chain customers, networks and catalogues, and physical chain stores.

The third category is online baby shop (B2C).

However, there are obvious shortcomings in these three types of channel models, such as poor specialization and lack of services.