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Clothing Sales Volume Reached 44 Billion 500 Million Yuan In The Two Quarter Of This Year.

2011/10/22 11:46:00 28

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Quarterly Clothing Electricity Supplier Sales Volume

October 20th news, "2011 China"

clothing

The summit of e-commerce applications and the China garment industry Purchasing Association will be held on the first day of the fifteenth Ningbo International Fashion Festival. The summit will be co sponsored by the China Electronic Commerce Research Center and China apparel network.

At the meeting, Cao Lei, director of the China Electronic Commerce Research Center, first released the "2011 China clothing industry application report", revealing the current situation, characteristics and development trend of China's clothing e-commerce industry.

The report analyzes the market data, development status and business mode of China's clothing e-commerce market in 2011, and anatomically dissects typical business cases and data of Taobao, fan Kai pin, China apparel network, Yintai network and GXG. At the same time, it forecasts the future development of e-commerce in garment industry.

According to the report, China's online retail market in the second quarter of 2011

paction

The scale reached 192 billion 400 million yuan, of which clothing sales reached 44 billion 500 million yuan, an increase of 8%, an increase of 68.9% compared with the same period last year. Clothing, as the most popular online shopping product, is becoming more and more concerned.

Through this report, Cao Lei pointed out that the clothing industry has the "natural advantage" in developing e-commerce, which is shown as follows: reducing costs and increasing efficiency to gain profits.

Fashion changes require garment companies to track the market in real time, anticipate changes in customer needs, and react quickly to customer requirements. E-commerce, through surveys of user interest and collection of customer feedback information, provides a low cost technical means for enterprises to achieve this goal.

At present, there are many problems in the e-commerce industry of clothing industry, such as

comprehensive

The main problem in the B2C retail industry is the large cost of channel expansion between enterprises and brand suppliers.

For online brand retailers, the main problem lies in the single commodity line and the huge cost of promotion.

For the traditional brand online retailers, the problem lies in the single brand, the higher cost of channel construction and operation.

For vertical B2C retailers, the main problem is that the cost of promotion is huge and the gross profit is very low.

The traditional brand clothing enterprises have accelerated the pace of e-commerce. At present, there are more than 5000 traditional clothing enterprises on Taobao, which are developing online direct selling through different forms.

According to the data of China Electronic Commerce Research Center, more than 75% brand clothing enterprises touch the net.

For the problems faced by traditional clothing enterprises, Chen Xuejun, a special researcher of the China Electronic Commerce Research Center and CEO of China clothing network, revealed several countermeasures to reporters. The enterprises that first set foot in the electricity supplier should prepare for "paying tuition fees". Enterprises should avoid conflict with existing channels and develop independent "network brand" as far as possible. Enterprises should pay attention to the input of talents such as e-commerce operation and technology, and then pay attention to division of labor and outsourcing.

The report points out that the gap between China and foreign clothing e-commerce is mainly manifested in the following aspects: the lack of integration of information systems, the urgent need for personnel training, the lack of industry standards and norms, and enterprises.

information

There is a serious shortage of capital investment, and the enthusiasm of enterprises to participate in e-commerce needs to be improved.

Views on the development of e-commerce in China's clothing industry, Chen Xuejun said, for netizens, it is mainly to identify the authenticity and integrity of e-commerce websites, while paying attention to the security of their own payment. Clothing enterprises, especially small and medium-sized enterprises, should seize the opportunity to turn the passive initiative into the development of e-commerce. SMEs can generally start the application of electricity providers through B2B or B2C; and e-commerce service enterprises should turn to "precision" development and provide users with professional personalized services.