Old Power Shoes Sneakers Into High-End Shopping Malls &Nbsp; Limelight Is Not Inferior To Foreign Brands.

"Many customers came to see us. Classic The style of the shoe is first lit by the eyes, then asked if this is the original sports brand back shoe. Then began to talk about the year. The salesmen joked that they had not been subjected to "revolutionary tradition" education for a month.

If ten years ago, wearing double "ADI" and "Nike" is still fashionable, it's hard to grab another pair of international brands now. On the 26 day of last month, Huili shoes store settled in the famous sports city of Hang Lung Plaza, and the classic appearance of the mainland goods suddenly caused a "back wind". This is just like the slogan posted on the wall of the store, like "rejoin the drum and come back strong."

China's classic strong comeback shoes are popular with big brands.

Although the power shoe has been out of the market for many years, it has just made a comeback.

"It's all about asking for back shoes. The reporters just came for a few dials." In September 26th, on the four floor of Hang Lung Plaza, when a reporter inquired about the location of the store, a salesperson kept on sighing. This Sale The staff told reporters that since the opening of the business, many customers came to inquire about the store of "Hui Li", "all of them are rushing back to come."

Huili store is located in the famous store Sports City on the four floor of Hang Lung Plaza. Although they are all imported brands such as ADI, Nike, Puma and so on, and the size of the shop is not comparable with other international brands, but the popularity of the back shoes is beyond doubt. "We have opened here for a month, and from the sales performance, the shoes are not inferior to the international brands of ADI and Nike." Wang Chunhui, deputy general manager of the famous sports city, said.

There are many "fans" after "80" and "after 90".

Reporters in the store saw that in order to meet the needs of different groups of people, today's back shoes also launched a lot of colorful fashion styles. However, it is best to sell red with a lot of memories. sign "Classic".

"Classic sales can account for more than 30%, and many customers say it is just like this." Sales staff said, "many customers also said that since wearing back, then you have to wear classic."

It is understood that although the power shoes have carried many middle-aged people's "campus memory". But now, there are many fans of "back 80" or "post-90s". "Wearing those international cards is too vulgar." In the evening of September 26th, the reporter met Xiao Zhao who was buying shoes here. As a "post-80s generation", Xiao Zhao felt that his shoes were very fashionable.

Many middle-aged and old people find their memories here.

"If we wear double back shoes at that time, it will be fashionable." Mr. Jiang, 42 years old, was very excited when he was in middle school wearing a pair of back shoes.

It is understood that compared with other famous sports products, the biggest magic of the shoe is to arouse people's memories. "A lot of customers came to see our classic style shoes. First they had their eyes lit up. Then they asked if they were the original ones. Then they began to talk about" the same year. " The salesmen joked that they had not been subjected to "revolutionary tradition" education for a month. "In particular, some parents with children come here and say to their children," there was no Nike before, and dad used to wear such shoes. "

At present, the most familiar classic "back shoes" are priced at more than 280 yuan. "It was about 10 yuan." Mr. Jiang said. "But after all these years, wages have gone up and people's lives have changed. The young men are now becoming big men. Can the price of these shoes remain the same?"

Why do some sell hundreds of pieces and only thirty or forty?

Founded in 1927, the Huili shoe industry is a nation of great importance. brand It has been highly sought after. In recent years, although the back shoes gradually fade out of people's vision, but in the night market or wholesale market, there are still many back shoes.

"We also have a customer response here, saying that thirty or forty yuan in the market can buy double back shoes, and buy nearly three hundred yuan for us, why is there such a big gap?" said Shi Xin, manager of the store. "Manufacturers said that these cheap shoes on the market are not counterfeit products, but for historical reasons, there are also second-line and three line factories in addition to front-line factories, and these cheap shoes are produced by these manufacturers." According to Shi Xin, after restructuring, a series of adjustments have been made. At present, Shanghai Hui Li brand manufacturers have already used force as a brand to operate.

"It looks almost the same, but there must be a gap in it." Shi Xin said, "especially in terms of quality and comfort, it must be different."