The Internet International Business Alliance Is Trying To Buy Clothing Online, &Nbsp Will Push Its Own Brand.

In recent years, online shopping is no longer a novelty. If you open the computer, you can find many shopping websites. The international business alliance, which once established a brand by books, provides 590 thousand kinds of books and merchandise. Besides, it also provides 500 thousand kinds of department stores, such as cosmetics, home, mother and infant, and 410 thousand kinds of merchandise, such as electronics, clothing, shoes and bags.

Although the proportion of revenue structure is not high, the growth rate of the department store business of the international business alliance is much higher than that of the book business.

In June 3rd, CEO Liang, chief executive of the Internet International Business Union, told the newspaper in Xi'an that the book business was on the Internet.

Force clothing online shopping

Liang Zong revealed that since its formal establishment in April, the international business alliance garment business division has been promoting the construction of categories, the joint stock of commodities, the formation of buyers' teams, and the recruitment of talents. In August this year,

Unlike vertical B2C, which has its own brand as the main mode, such as fan, etc., in the development strategy of apparel business, the Internet international trade union has adopted the mode of self run and double line development. The main business of its own business is the exclusive selection of its own products, supplemented by the free brand, while the affiliation business requires the clothing brand merchants to join the international alliance platform to integrate the commodities into the warehouse so as to conduct unified quality inspection, unified distribution and unified after-sale, strengthen the control over the quality and price of the goods, eliminate the fake products and improve the customer experience at the same time.

I understand that Tonlion, Giordano, seven wolves, bursholon, playboy, Pacific bird, American apple, Amus, Heng Yuan Xiang, Han Du she, Wei La Na, La Sha, Ting Mei, NIKE, kappa, Adidas, MIZUNO, CONVERSE, Liang Ning, PepsiCo and many other well-known clothing brands have set up flagship stores in the international business alliance, many of which have moved commodities into the international business alliance warehouse.

In terms of price, the flagship shops of the same style, cloth and craft offer only about forty percent off or even lower than those of shopping centers and department stores.

Developing private brand

Referring to its own brand, Liang Zong said that the Internet international business alliance will embark on the development of clothing brands, home textiles and household products in its own brand this year, and the category will reach three thousand or four thousand specifications.

Clothing, will involve underwear, shirts, T-Shirts, sweaters, trousers, sweaters, jackets, windbreaker and other different categories, men and women are equipped with; home textiles, will involve bedding, bathroom supplies; household items, will involve DIY furniture, kitchen supplies, daily life, hardware and so on.

Liang Zong revealed that in the private brand clothing, Internet International

"There are three different areas of free brand clothing, shoes, bags and so on. One is the basic fund, the basic price is the lowest, the cost is the lowest, and the gross profit rate is very good.

The second is the classic style, which has remained unchanged for many years and is not afraid of backlog.

The third is fashion money. ZARA is a representative. Fashion money needs to be reflected very quickly. It will be finished in the first time, and soon it will be over.

As a free brand, Dangdang certainly will not choose fasion. We will do the basic and classic models of high-end products.

We rely on scale to create cheap value for our customers.

Liang Zong said.

The three dimension sells clothing.

According to Liang Zong, as the fourth main purpose category of the retail business of the international trade union, the international business alliance will mainly adopt the way of selling hundreds of goods, develop clothing retail through the mode of warehousing and joint operation, control the counterfeit goods to the maximum extent, realize the genuine goods and 100% quality assurance, and satisfy the customers' needs with the selected products of three dimensions and different combinations of brand, style and price.

At the same time, the Internet international business alliance is also building up its own professional buyer team, developing the exclusive selection and development of its own brand clothing, so as to provide customers with more varieties and more choices, so as to enable users to "buy the international commercial alliance genuine brand clothing with the price of fake goods".

In terms of customer positioning, the Internet international trade union clothing category will focus on the office white-collar, the main trend of "fashion, taste and occupation", and focus on the youth theme of "fashion, personality and dynamic" for college students.

The product positioning is the mainstream brand with genuine product protection, providing one-stop shopping service for high-end fashion consumer goods.

Liang Zong told me that this year's international business alliance is in Shaanxi.

Electronic commerce analysts believe that the current clothing online shopping market has been flourishing, the C2C market has accumulated a large number of clothing online shopping crowd, but affected by such factors as fakes and services, and so on, the B2C first army, which is urgently needed to connect the international business alliance, relies on the quality control and unified quality service to break through these bottlenecks.

(source: Zhejiang online)

Electricity supplier conference: "2011 China clothing industry e-commerce application summit" registration start

In October 20th, the 2011 China garment industry e-commerce summit and the China garment industry Purchasing Association will be held during the Fifteenth International Fashion Festival in Ningbo, jointly sponsored by the China Electronic Commerce Research Center and China apparel network. At the same time, the "China top ten clothing e-commerce demonstration website of 2011" will be released.

It is expected that more than 300 people will attend, and is undoubtedly a high priced "feast of gluttonous" in the domestic apparel and electricity supplier industry in 2011.

It is reported that the summit will also hold the unveiling ceremony of the "China clothing brand research center" and the "2011 China clothing industry e-commerce application report".

At present, the summit and procurement application has started.

At present, China has been born to include all kinds of clothing online shopping platforms and online brands, such as Taobao mall, von sincere, wheat net, fashion uprising, Martha Maso, LAN Mei, Yintai, Mcglaughlin, GXG, Korean clothing house, sheepskin hall, seven grid, vip.com, nun dress, Monroe fashion, Xiu Xiu net, clothing net, fashion uprising, Martha Maso, dream bazaar, Hani, Lutai online, non Shang and so on.