"Wholesale+Consignment" Of Clothing Online Shopping Has A Promising Prospect

According to the latest data from Zero2IPO Research Center, in 2010, China clothing The online retail transaction scale of the category was 107.328 billion yuan. In the second quarter of 2011, the online retail transaction scale of China's clothing category was 46.923 billion yuan, an increase of 17.01% compared with the first quarter of 2011. With the development of vertical e-commerce market of clothing and the growing popularity of online retail market, the e-commerce path of traditional clothing enterprises will become increasingly clear. Analysis predicts that in 2011, the online retail market of Chinese clothing products will reach 170 billion yuan, with an increase of more than 50%. E-commerce channel will become one of the most growing channels for clothing sales. For consumers who are not in the first tier cities, online shopping clothes are more inexpensive and better quality. There are many brands in big cities. Due to the fierce competition, there will be brand promotions from time to time. Through the network platform, consumers in small and medium-sized cities can also enjoy participating in brand price reduction promotions in real time.

On the one hand, the online shopping market for clothing is huge, and on the other hand, the market competition is also very fierce. Several major domestic companies have tried their best to compete for the market, and the competition mode also ranges from online resources to offline resources. From portal advertising to bus station advertising, subway advertising and even radio advertising can be said that wherever there are users, they can always see their advertising. However, as the vicious competition continues to intensify, the cost of these platforms is also rising. The price of online shopping products does not have much advantage over the traditional clothing market or shopping malls, losing a major advantage of e-commerce.

It is reported that "Shangfang International" is a subsidiary of Dongguan Fuqun E-commerce Co., Ltd, domestic The well-known professional women's clothing supply platform is mainly used to solve the problem of difficult sourcing for small and medium-sized clothing stores nationwide, provide one-stop services of "factory direct approval", break the multi link mode of the traditional clothing purchase chain "manufacturer regional agent wholesale market small and medium-sized clothing stores", shorten the purchase chain to the limit, and make clothing manufacturers directly face small and medium-sized clothing stores, more flexible To truly feel the dynamics of the consumer market, speed up the reaction to the market, and save personnel, economy and time between purchase and sales.

At present, Shangfang International website has a good cooperation relationship with more than 100 international women's clothing and bag brand companies. With years of traditional sales experience, excellent management team and low prices, the company has developed nearly 10000 agents nationwide, and won unanimous praise from users. The general manager of Shangfang International website told the reporter that at present, the daily sales volume of the website is more than 3300 pieces. Compared with the large platform portal, the three magic weapons for Shangfang International to win are getting products at the right price, fast delivery speed and good after-sales service. The company is expected to reach a new level of sales performance by the end of the year.

According to the analysis of insiders, in the online shopping market, Shangfang international Efforts have been made to open up the blue ocean to develop the consignment business, creating more options for many friends who want to open stores online, without worrying about inventory pressure and capital risks, so that the threshold for entrepreneurship becomes lower and it is easier. Shangfang International plays an important role in promoting the development of China's online shopping market and solving the problem of small and medium-sized online shopkeepers' difficulty in purchasing goods with little capital.