The Temperature Is Decreasing By &Nbsp, And The Thermal Underwear Market Has Launched A Major Battle.

The temperature is decreasing, and now it is coming again.

Where is the high-tech "high" of thermal underwear?

However, in the past, different grades and brands of thermal underwear rely on traditional competitive methods such as price and style.

The focus of this year's thermal underwear industry has shifted to the fabric of clothing.

"Tian silk", "velvet" and other familiar "sky" prefix fabrics and the once fashionable "Lycra" and other fiber products have appeared somewhat.

In fact, the most high temperature underwear is actually not "technology" but speculation.

Industry experts pointed out that, as the cosmetics industry or household appliance industry once prevailed in "concept marketing", the thermal underwear market is now beginning to take the concept of speculation, such as this card card, but is the concept of the factory's own face fiber.

"Warm card" and "thermal card" are TLC, "Sevilla" is polyester, "magic card" is elastic spandex, "Lycra" is a trademark of the DuPont Co, which is a man-made elastic fiber produced by the US, spandex registered product.

New technology of thermal underwear becomes a magic weapon for speculation

Thermal underwear manufacturers launch a lot of new products every year. These new products are often advertised vigorously, and advertisements spread all over the world.

In the promotion period, merchants are most likely to hype these new products, and constantly flaunt "technological innovation" and "thermal performance increase several times" and "tailor made for Chinese users".

In fact, many new products are not the ones that businesses say so well. Many of the so-called new technologies of the product are changing the soup and dressing, and some new functions are used.

Although some new concepts are not technical content, the so-called "hi tech" supporting these new concepts simply adds a bit of applied technology to the original products, and the material cost of the new "special function" is too low compared with the so-called "high-tech" coat wrapped by the concept francoes and the overpriced price.

When can the concept of warm underwear be stopped?

What is a new concept? The concept may mean an in-depth excavation of the future direction of the market, but it may just be an excuse for market speculation, or even a pretence of self deception.

So speculation is natural, not to mention: individuals who want to hype.

The concept of speculation is made by the media with controversial, meaningless criticisms, praises or revelations for someone or something by means of fabricating, exaggerating, speculating and other abnormal reporting methods.

The concept hype can really ignite the market, attract consumers' attention and the media's attention after the launch of the product, and bring huge economic benefits to the enterprises. Good products must also have a good concept, but the products and marketing of good concepts must be built on the basis of good products, while good products must be guaranteed through real technological research and development and quality supervision, so that quality and service should be taken.