Underwear Market Booming

From the elegant style of Europe, "Xiu Dai" is well versed in the truth, aiming at the woman's "body".

Sure enough, in less than 3 years, it is fully resourceful, leading business mode and strong R & D capability.

The "secret of Vitoria" lingerie shows a hot pursuit among Chinese women every season.

Underwear as an imported product is no longer a "fig leaf" of women. It has become a symbol of women's taste in life and an indispensable part of life.

With the improvement of people's living standard, women pay more and more attention to the health, comfort and dressing of clothing. Underwear industry, as a chain of "beautiful and healthy industry", is developing rapidly.

According to the relevant statistics of China Apparel Industry Association, China has to sell 3-4 billion brassiere every year, with annual sales of 20 billion to 50 billion yuan, and its annual growth rate is nearly 20%.

Underwear industry is regarded as a high growth industry by the industry.

In the west, underwear consumption accounts for a large proportion of clothing consumption.

For example, France is 22%, the consumption of French women for underwear is about 1 billion 700 million euros per year, while Chinese women spend only 20 billion yuan on underwear consumption, accounting for only 5% of clothing consumption.

Therefore, professionals expect that China's underwear industry will take shape in the next 3 years.

Although eight or nine years ago, China's underwear market was listed as the core battleground by many foreign brands and local brands. But so far, there has not been a leading brand that has absolutely overwhelming strength. The maturity of the market is far less than that of other fast selling businesses such as food, daily chemical and so on.

It can be seen that the potential of China's underwear industry is still great.

When you enter the underwear store, if you introduce yourself as an underwear company, the listener will often ask, do you make branding brand, or do you do home brand?

Or warm underwear?

Or underwear?

It seems that there is not a brand that covers all the brands of the underwear industry. It seems that underwear industry, underwear brand can only be achieved in one item, but it can not be all-around.

For home furnishing, bra can not be made, and bra must be kept warm.

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When consumers come to a lingerie shop, they want to buy brassiere products and buy home clothes, while thinking of wearing pajamas for their husband, but because of their own brand shops, they do not have this kind of merchandise. They often go away disappointed, and they need to run more underwear stores to buy their own needs.

Is there such a brand store with bra, home, warmth, body sculpting, pajamas and underwear, like a MALL, brand or uniform?

"Xiu Dai" underwear brand has solved the blind spot of this market, and provided a one-stop shopping service for customers.

Unlike other single category underwear shops, the "Xiu Dai" store is neither a single bra brand store nor a single home pajamas brand store, but not a grocery store.

"Xiu Dai" shop product line covers all categories of underwear industry.

Walk into the store of "Xiu Dai", the bra area, home area, shorts, pajamas and swimsuit accessories, which are displayed in the entire shop hall. The whole shop brand is unified, the image is unified, the goods are full and not messy, the overall display is high and low, elegant and fresh, the goods display area and the customer leisure area are organically combined, and entering the shop is like entering the hall of underwear, leaving people reluctant to forget, the one-stop shopping experience no longer needs to rush around.

Up to now, Xiu Dai has more than 300 outlets in East and southwest China. This is just the beginning.

"There is only one thing that investors need to do when they open a store:" sales. "

Zhang Jingqi, general manager of Zhejiang Xiu Dai Clothing Co., Ltd. introduces, as far as products are concerned, headquarters will provide relevant publicity and brand planning and other contents, all of which are taken by headquarters.

"This mode can make underwear people more professional underwear, but also can not understand underwear people into the underwear industry, because the headquarters also provides system training and professional guidance."

In Zhang Jingqi's view, Xiu Dai's model will not only bring about changes in consumer habits, but also bring new choices and opportunities to investors.

Zhang Jingqi said that most of the participants in the show were not underwear, and many of them were pferred from customers to franchisees.

"On the one hand, it is recognition of the quality and mode of joining the show. On the other hand, the investment threshold of underwear is relatively low. These people can quickly enter the role after joining the show."

"There is also a young man who works in an underwear store. They want to be a boss and start their own business."

Zhang Jingqi said that such entrepreneurs often want to start from familiar industries, so joining the show has become their first choice.

In order to explain the quality of Xiu Dai in many ways, this year, Xiu Dai set up an e-commerce department.

"This is undoubtedly a huge growth opportunity for the entrepreneurs who join the show.

We are promoting the brand, we are constantly marketing, the benefits generated by these inputs are very obvious, and every franchisee is the beneficiary of the brand effect.

Zhang Jingqi said.

Xiu Dai's joining mode has put the specialty into the first detail, which is convenient for franchisees to operate and copy, which helps franchisees to open up the market and make profits quickly.

To put it bluntly, the staff of Sau Dai headquarters are all babysitters, providing comprehensive and effective services for all the franchisees wholeheartedly.

The employees above the headquarters are tailors, tailoring business strategies and marketing methods to the major franchisees.