Online Shopping Clothing Low Impact On Shopping Malls

In recent years, with online shopping The great development of the market has not only made the traditional department stores covet for a long time, but also accelerated the pace of follow up. At the end of March, GAP, a newly established American brand, just entered the Chinese market. After introducing its online store synchronously, it began to cooperate with Taobao, the largest B2C website in China.

At present, domestic prices generally rise, and the price of traditional shopping centers has always been high. This contrasts strongly with the general low price of online shopping platforms, and is welcomed by consumers. In traditional clothing enterprises, besides brands such as UNIQLO, GAP, Lining and so on, in the online shopping area, such as Adidas and other brands also sell online with Taobao mall platform. While the traditional clothing brand "touches the net" at the same time, fans such as fan Kai pin, Marceau and other online brands are constantly strengthening their inherent advantages and defending their territory.

For traditional clothing enterprises, how to make better use of e-commerce? Expand Sales have become a top priority for enterprises. In October 20th, the 2011 China garment industry e-commerce summit and the China garment industry Purchasing Association will be held during the Fifteenth International Fashion Festival in Ningbo, jointly sponsored by the China Electronic Commerce Research Center and China apparel network. At the same time, the "2011 China top ten clothing e-commerce demonstration website" award ceremony will be released. It is expected that more than 300 people will attend, and is undoubtedly a high priced "feast of gluttonous" in the domestic apparel and electricity supplier industry in 2011.

Now, in big cities such as Beijing, Shanghai and Hangzhou, the traditional department stores have already realized the threat of online shopping and started to act. By the end of 2010, Yintai department store had opened up an online shopping mall. Moving goods from physical stores to the Internet is out of the need for the whole country. network The needs of the times. Similarly, Hangzhou Tower has opened up an online shopping mall, and has begun to adopt a two pronged strategy of physical stores and online stores.

Insiders said that the traditional retail mall " Touch net "Behavior can make use of its own physical store advantage to achieve interaction between online and offline, while facilitating the expansion of target customers, it also brings convenience to consumers. But traditional retail and emerging online shopping channels have their own advantages. The advantage of online shopping lies in the abundance, renewal and shopping of goods. facilitate Sex.

Experts say, for traditional enterprises, the sales of offline stores occupy a relatively high share in the overall performance. Online sales can become an auxiliary channel, and the future entity stores and e-commerce must coexist. But with the coming of e-commerce boom and related infrastructure construction, the service industry and the continuous improvement of the legal system, e-commerce will bring a revolution to traditional enterprises.

It is understood that the traditional department store's online shopping mall is basically the same as the profit model of the entity store, usually it is a joint venture between the shopping mall and the brand supplier, and it relies on sales to earn the profit from the deduction, rather than by collecting the rent of the shops. Generally speaking, the buckles of physical stores are 25%-30%, while the discount of online stores is only 12%-15%. There is a big gap. In addition, the cost of e-commerce platform is relatively high. If there is no strong financial support to do marketing promotion, the sales effect will be very limited. Therefore, although the online shopping diverts customers has become an indisputable fact, but traditional department stores are still cautious about throwing up a lot of real gold and silver to open online shopping centers.

At present, China has been born to include all kinds of clothing online shopping platforms and online brands, such as Taobao mall, von sincere, wheat net, fashion uprising, Martha Maso, LAN Mei, Yintai, Mcglaughlin, GXG, Korean clothing house, sheepskin hall, seven grid, vip.com, nun dress, Monroe fashion, Xiu Xiu net, clothing net, fashion uprising, Martha Maso, dream bazaar, Hani, Lutai online, non Shang and so on.