What Are The Marketing Values Behind The Magnificent Events?
The "Miss Universe" competition is known as the symbol of the global modern fashion culture. It is also known as the world's Miss World and the International Miss (Miss International) in the world. It is also known as the "three world class beauty contest". It is also known as the "Miss Universe" competition.
It can be said that its influence is very large.
Therefore, the annual Miss Universe competition will attract many top tier brands to join the sponsors, this year is no exception.
Then, what marketing value is behind this magnificent tournament?
If a brand wants to improve its popularity, it needs a lot of exposure to be recognized by consumers.
And the wide range of attention can be turned into brand influence, which is why the similar events will be welcomed by advertisers.
It can be said that such a grand event, whether from the perspective of brand communication or terminal product sales, is of great significance.
Taking Yuesai cosmetics as an example, all the players who participated in the contest of the Miss Universe China competition used Yuesai products, which made Yuesai cosmetics a fashionable and dynamic brand image in the minds of consumers.
In the less than four months from the start of the competition, the sales of Yuesai cosmetics increased by 12% over the same period last year.
Second, only do well.
brand
Positioning, finding the fit between the brand and the match, can maximize the marketing significance of the competition.
If we blindly follow the trend and catch up with the hot events, we will only get twice the result with half the effort and even run counter to the original marketing goal.
In fact, sponsorship of major events is only a marketing tool for enterprises.
It is important to attract consumers' attention through competitions, but how to make good use of sports resources is the most important thing for enterprises to think about.
Take the famous Chinese sponsor Hua Bin group in the Miss Universe China competition as an example, the training of the players was conducted in Hua Bin manor, which introduced and displayed the brand in a very natural way.
Of course, sponsors will also do some marketing activities to maximize the use of competition resources.
Different events have different resources, such as Miss Universe competition, it has a tradition of charity. For sponsors, this is also a good way to do charity marketing, depending on how to integrate with the brand and make full use of resources.
Once again, sustainability after the event.
Marketing
It is also important for brands.
Because no matter how grand the competition is, its influence is not sustainable. If it is only a one-time commercial sponsorship, it is obviously impossible to achieve the expected marketing target.
After expanding the influence through competitions, enterprises should make more efforts in product quality and strengthen.
brand image
To truly "return to fame and fortune".
In recent years, with the development of network communication platform and the change of people's network usage habits, internet word-of-mouth has become an increasingly important force.
In the event marketing, making full use of the Internet word of mouth platform, and combining the match resources with the word of mouth marketing, can maximize the marketing effect.
The first few points are from the leading character of brand advertising.
In fact, it has risen to another level. From the national level, the international contest of Miss Universe has also been a good publicity for the national image, which can be regarded as another marketing value in its sense.
Luo Zilin, the champion of the Chinese region, is not Luo Zi Lin when she arrives in St Paul, Brazil. Her name is Miss China. She represents the national image of China. Her every move, every word and action will speak for the image of our country.
Over the years, we have not done very well on the training of players, but in fact, we can do better and achieve an international standard.
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