Tracing Back To The Rise Of Luxury Online Shopping

Analysts say that the rapid development of luxury online shopping has benefited from e-commerce segmentation. With the improvement and maturity of e-commerce market, the trend of segmentation is more and more obvious. Luxury e-commerce can emerge as the times require.

In addition, social networks The combination of traditional luxury goods sales and the Internet has provided a platform for luxury online online shopping.

In the past 1 years, the number of Internet users in China has exceeded 300 million, of which 100 million subscribers have been involved in the online shopping market. Nevertheless, some experts believe that the potential of Chinese Internet users to buy online has not been completely released. In Europe and the United States and other countries with high Internet penetration rate, the proportion of Internet shopping users is more than 2/3. Therefore, China's online shopping has huge potential for development. Luxury goods are also optimistic in China's online shopping market.

It is worth mentioning that most of the young people who are active in the Internet have the need to catch up with fashion and consume luxury goods. With the gradual change of people's consumption habits, the way of purchasing luxury goods is changing imperceptibly. All these have opened up space for luxury online shopping.

suffer Global financial crisis As a result, the international luxury market is weakening, and the Chinese market is "going against the tide". According to the World Luxury Association statistics, as of December 2009, the total consumption of luxury goods in China amounted to 9 billion 400 million US dollars and the global share of 27.5%. It became the second largest luxury consumer in the world after Japan.

The astonishing purchasing power of Chinese consumers has attracted more and more western brands to become the battleground of luxury brands in all countries. The 2010 China luxury market survey released by Bain consulting firm revealed that luxury goods suppliers took 68 billion 400 million yuan from the Chinese Pocket last year.

Sales of global luxury goods fell 8% in 2009, but sales and profits of luxury goods doubled in 2010, the report said. The revival of European luxury sales has largely benefited from Chinese tourists entering Europe, who have been shopping with the opportunity to depreciate the euro.

although Luxury Company Most of them have been expanding their retail business in China, but last year, Chinese consumers were obviously more competitive in Europe. According to the report, 56% of Chinese consumers buy luxury goods abroad, such as jewellery and watches, and only 44% of them buy cosmetics, such as cosmetics.

Wealthy Chinese consumers go to Europe because the luxury goods in China are higher than in Europe or have no European style. And the sales figures of the big watches also prove this point.

About 30% of London's total sales are from Chinese tourists, Burberry said. LV said its products sold in China are 35% higher than the average in France. Gucci also said that the number of Chinese tourists increased by nearly 1 times from 1 to September last year, accounting for almost 22% of the company's European sales.

Will Chinese consumers go abroad to sweep goods and form a long-term upward trend? trend ? Ouyang Kun, China Representative Office of the World Luxury Association, believes that CEO is now on the rise, but it is only temporary. As the state is now regulating inflation through raising interest rates, customs authorities have also issued tariff policies one after another to restrict purchases of luxury goods by outbound travel. Once Chinese consumers feel that spending money abroad is not cost-effective, they will fight for domestic transactions.

Ouyang Kun believes that under the background of the global luxury market's weakness, Chinese consumers' enthusiasm for luxury consumption has not diminished, and luxury consumption in China has been constantly upgrading. It is estimated that in the next 5 years, China's luxury goods market will reach US $14 billion 600 million, which will occupy the pinnacle of global luxury consumption.

As for the root causes of luxury sales, Ouyang Kun believes that in the past 10 years, there have been a number of top rich in mainland China.

A report on China's multimillionaire by the Hurun Research Institute shows that 25% of the surveyed rich people spend less than 1 million yuan a year, and 57% of the rich spend between 100-300 yuan a year, and 18% of those who are more than 3 million yuan. The biggest consumption of the respondents was luxury, which directly led to the popularity of the luxury consumption market in China.

According to the Bain survey, the biggest luxury items in China are cosmetics, perfume and personal care products. The Chinese spend 16 billion 900 million yuan on these three items. The top second is watches, which cost a total of 15 billion 500 million yuan. The sale of luxury watches is expected to increase by 1/3 in 2011.

During the Spring Festival of 2010, more than 1000 Chinese tourists poured into New York with a spending power of up to 30 million yuan. Messi, the largest chain store in the United States, and Cartire, the top jewellery brand, have set up special programs for Chinese customers. According to statistics from New York Tourism Bureau, 95% of the main activities of Chinese tourists in New York are shopping.

In recent years, Chinese people have been consuming in Europe and America. Luxury goods A large proportion. Experts suggest that China should lower tariffs on some luxuries, which can balance trade, ease bilateral trade frictions, and retain domestic luxury goods consumers, which will stimulate domestic retail businesses. It is reported that the State Administration of taxation is in the process of reducing import tariffs on some commodities. The introduction of this policy will be good news for both brands and luxury goods websites.