Luo Hao Men'S Clothing 2011 Marketing Strategy: Dealers Can Return 100%

The conference was held in the multi-functional hall on the 7 floor of the silver based trading city.

The leading experts and industry elites in Henan's clothing industry are also represented by Li Gang, vice president of Henan clothing association, Secretary General of Zhengzhou Garment Association, Liu Chunling, general manager of silver based trading city, and Miao Junya.

FIM -- zero inventory management under fast fashion concept

Luo Hao's new marketing strategy and the core content of FIM are: 2011 all products of Luo Hao, dealers can not sell, can 100% return, fully realize zero inventory business.

This decision immediately aroused the strong reaction of nearly 1000 dealers.

In the new product exhibition area on the 4 floor of Luo Hao's silver trading city, a new display of Luo Hao's 2011 autumn and winter fashions is displayed.

The spiritual aspirations of the Luo Hao people, such as happiness, change and speed, are also reflected in ordinary employees.

In the process of contacting with Luo Hao employees, we often hear the formulation of "new Luo Hao".

The core content of Luo Hao's change is that Luo Hao will adapt to the change of fashion, take the 26 year old -45 year old consumer group as the object, create the first brand of Chinese business casual clothes, and the means of pformation will work hard in the word "quick".

Luo Xiuliang, chairman of Luo Hao's men's wear, has made a unique view of the word "fast" of "new Luo Hao": it's not that big fish eat small fish, but fast fish eat slow fish.

To build a "fast fashion" featuring the characteristics of Luo Hao, Luo Hao should "open shop more simply and quickly", launch new products faster and deliver more quickly, and ultimately "open new stores every day, produce new products every week, and get new products every month".

A Chengdu distributor who took part in the conference believed that Luo Hao's marketing strategy was very attractive, and the new product change of Luo Hao was also very good.

After the meeting, many dealers who had never done Luo Hao have expressed their strong interest and desire to try to cooperate with others.

New Luo Hao -- the first brand of Chinese business casual wear

"Fast" and "fashion" are the two key words in the change, which is "fast fashion", which coincides with the current popular concept of "fast fashion".

But Luo Xiuliang, chairman of Luo Hao's men's wear, pointed out that Luo Hao's fast fashion is not to take liberalism, but to combine the needs of the Chinese market and build a "fast fashion" featuring the characteristics of Luo Hao. He summed up the fast fashion of Luo Hao in three sentences: the terminal is "pieced together into pieces", the "quick response" of goods, and the "parity fashion" of the market.

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