China'S Huge Market Brings Jinjiang Sports Brand To The Era Of "Ten Thousand Shops"

Recently, our province sporting goods leading enterprises Anta The semi annual report showed that as of June 30th, Anta's sales reached 4 billion 451 million yuan, up 28.9% over the same period last year. It was the first time to catch up with Lining and sit on the throne of the national sporting goods industry. It is worth mentioning that Anta's current number of stores nationwide is expanding rapidly, and now it has grown to 7844. Anta announced that by the end of this year, Anta's number of shops nationwide will be the first to break through 10000 in the domestic sporting goods enterprises.

Another movement in Jinjiang Brand 361 The number of shops is catching up. According to the communique, the total number of stores in the first half of 2011 reached 7263, with 336 new additions.

It is understood that in recent years, with the increasing number of Jinjiang sports brand listed enterprises, Jinjiang movement industry It also ushered in a new era of capital. As the four major sports brand listed in Jinjiang, Anta, XTEP, 361 and PEAK have been regarded as the vane of the domestic sporting goods market. No matter the performance of the market or the market value of the stock market, the strong development momentum of Jinjiang brand is catching up with Lining in an all-round way. In the next few years, the domestic sporting goods industry will gradually emerge as a new competitive pattern dominated by Jinjiang brand.

Experts believe that the most fundamental reason for the rise of the Jinjiang sports brand "Wan Dian era" is the huge Chinese market and its huge economic consumption class. At present, the huge capacity of the 234 line market in China has created the impulse to launch the sports brand. In the case of the local market becoming mature and the purchasing power improving continuously, it is very necessary for the large scale distribution of the brand business.