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Law Of Winning The Exhibition

2011/8/12 9:44:00 40

We must pay attention to the following points if we want to win in the exhibition and attract more visitors to negotiate.

The choice of booth location is the important part of the exhibition plan.

First of all, we need to consider the way people flow, understand the direction of the movement of people in the exhibition venue, and choose the booth accordingly.

For example, the highest volume of traffic is usually near the entrance and exit, toilets, lounges and catering areas. There are potential problems in the exhibition hall's columns and cargo areas.

If the booth is located next to the competitor, the exhibitors should use the booth effectively and place the exhibition products in their own interests.

If we need to use high quality items such as hanging signs, elevated structures or covers during the exhibition, we must select places of sufficient height to avoid visibility.

In addition, group companies or enterprises can also organize groups to participate in exhibitions, which will enhance the momentum and expand the influence.

The training of exhibition personnel is usually

Exhibition staff

They all focus on providing information for exhibitors. However, they ignore the real purpose of exhibitors, and leave the manuals, gifts and samples on the table for visitors to take away automatically. This can not only effectively understand customers and market information, nor is it the purpose of exhibitors.

They often miss important information for lack of questioning skills.

To avoid this problem, training and preparation before exhibition should be carried out.

It is very important that the participants in the exhibition must be willing to talk with strangers and understand their needs, and send timely prepared printed or exquisite gifts to potential customers to achieve the ultimate goal of marketing.

Pictures and company brochures allow visitors to get more information about products outside the exhibition.

Besides,

Exhibitor

You can also provide videotapes, models and products to display cards in the conference hall (clearly listing telephone numbers, URLs, faxes, mailing addresses, etc.) to expand the publicity effect.

Most of the exhibitions and exhibitions will be provided to the exhibitors' ceiling lights or to prepare their own portable lighting systems.

According to the industry survey, lighting can effectively increase the awareness of exhibits by 30% to 50%.

In addition, select a small number of large display pictures to create a strong visual effect.

Too dense or too small pictures are not easy to read, and at the same time limit the use of propaganda text.

To place the picture above the line of sight, and use bold and eye-catching colors, avoid using neutral colors that are easy to integrate into the background, so that the booth can emerge from a distance.

In addition, exhibitors in the traditional way, must highlight the innovative design, to attract the audience, according to the size of the booth and choose the appropriate display products and exhibitors, avoid overcrowding or empty.

Advertising publicity before the exhibition plays an important role in the whole exhibition process.

Exhibition management company

It is believed that exhibitors must publish at least 1 advertisements in professional magazines 3 months before the exhibition, then send copies of the report to the present and potential customers, and add information to remind the customer that the product will be exhibited in the exhibition. At the same time, an exhibition VIP card containing the name and booth number of the exhibitor can also be attached to the exhibition organizer.

At the same time, more and more exhibitions and sponsoring cooperation units are now providing website links for exhibitors. Exhibitors can enhance the visibility of the company and its website, or make prior arrangements for business negotiations during the exhibition.

Exhibitors can also publish exhibition products, pictures or descriptions, or even more detailed product information on the webpage, so as to improve the identification of exhibition sites.