Nike'S Profit Growth Will Decline In Future Orders

In the three months to November 2014, Nike net income increased by 23% to $655 million, reflecting strong gross revenue growth and gross margin expansion.

According to Thomson Reuters, earnings per share grew by 25% to 74 cents, which is 70 cents higher than analysts estimate.

An increase of 120 base points to 45.1% is mainly due to the development of Nike to high profit products, the continuous growth of high profits and DTC (direct marketing to consumers) business, and the benefits of moderate foreign exchange growth and other factors.

Total revenue increased by 15% to $7 billion 400 million.

Sales increased by 17% to US $7 billion, and all kinds of products grew except golf ball products.

Driven by the continuous growth of the existing direct distribution market and the pformation of Europe and Asia, Converse's total revenue increased by 24% to 434 million US dollars.

However, Nike revealed its main

Although future orders will grow by 13%, it will drop by 2.1% to 95.08 dollars after the 15% expected lower than expected.

Nike CEO Mark Parker said: the strong growth figures in the second quarter show that Nike is a growth enterprise.

Because we have been focusing on the biggest business opportunities, our product mix capability has been growing up.

And the breadth and depth of product portfolio, season after year, year after year to bring bright Nike report card.

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Italy luxury cashmere brand Brunello Cucinelli released its annual performance bulletin for 2014. The company maintained steady growth with net sales reaching 355 million 800 thousand euros, an increase of 10.3% over the real exchange rate, and an increase of 10.5% over the same period.

According to the geographical distribution of sales, according to the actual exchange rate:

Italy's domestic market grew by 2.8% over the same period last year.

In the long run of Italy's economy, it is not easy to achieve small growth.

The international market accounted for 80.7%, and sales increased by 12.3% over the same period last year.

Among them, the fastest growing is the Greater China region, an increase of 32.7% over the same period last year.

The North American market was stable, an increase of 12.7% over the same period last year.

Europe's performance is below average, with a growth rate of only 8.2%.

Other regions grew by 15.9% over the same period last year.

From the point of view of sales channels:

Sales of single brand retail channels increased by 28.6% over the same period last year.

Sales of single brand wholesale channels decreased by 6.7% compared to the same period last year.

(if sales of wholesale channels were excluded, sales increased by 14.3% over the same period last year).

Sales of multi brand wholesale channels increased by 1.4% over the same period last year.

In addition, the company increased its long-term investment in 2014 and spent about 40 million euros, mainly for brand building.

Brunello Cucinelli, the company's chairman and CEO, issued a statement saying, "the company performed satisfactorily in 2014.

2015 orders for the spring and summer series have been received. Referring to the conversion rate of orders in the 2014 winter series, we believe that the company will continue to maintain steady growth in 2015. We predict that sales and gross margins will achieve two digit growth in 2015.