How To Make Fujian "Micro Brand" Save Energy And Develop?

Ba Wu Ba, Dong Long, 888, an Dong Na, Zuo duo...

Careful clothing enthusiasts will surely notice that in recent years, in the clothing market of the two or three tier cities in China, a lot of costumes "rising stars" have emerged, and they are also known as "micro brands" by the industry. They are eating the "two or three pieces of clothing brand" with the trend of "sneak into the night with the wind and moisten things silently".

At the same time, the reporter learned from the industrial and commercial window of Fujian administrative service center that since 2010, 178 "micro brand" manufacturing companies and 439 clothing sales companies have been born in Shishi "Fengshui treasure land". Their products are mainly located in two or three line cities or a few townships, so that they can seize the market at low prices, and seek survival and development with meager profits.

Survival is the first goal.

Some people say that the sports brand in the 90s of last century relied on advertising and the brand of sports in 2000.

According to the relevant information, many new garment enterprises fail after the opening of the first three years. Only a very small number of new clothing brand enterprises can survive for three years. From this point of view, the most important task of the new clothing brand enterprises in the initial stage of their business is how to survive!

"Many entrepreneurs who have been successful and successful entrepreneurs are well aware that in this process, they have to survive the protracted war, and survive the development of customers, continuous publicity and promotion, continuous improvement of customer experience, continuous development and improvement of the style version of the stage, so that customers and market will be finally recognized."

Mr. Cao said that if the new clothing brand enterprises can take survival as the primary goal in the early stage of their business, then the goal of survival for the garment enterprises is to solve the first key problem.

Otherwise, if the guidelines are not right, enterprises will easily go astray.

Reasonable borrowing of external force

Mr. Xie, who has been "three years old", has been a brand.

"In this process, the reasonable use of external force services is a very important part."

Mr. Xie said that in order to make the established clothing companies faster to enter the state, including brand strategy planning, market positioning, channel planning, promotion planning, operation planning, first-line team building, commodity circulation control, customer service specification, terminal building, investment promotion, promotion website, etc., it is the best choice to find a consulting firm with actual combat experience and experienced consulting companies in garment enterprises, and this is also an external force.

Accumulate energy and expand cautiously.

As the saying goes: soldiers and horses do not move.

So is the development of an enterprise. Talent is the key.

Newly established clothing enterprises are particularly important to choose the right people, trainer and good people.

Enterprises can recruit talents, publish job advertisements and search resumes in various recruitment networks.

According to the analysis of the survival of new clothing brands, Ye Hao, a consultancy, pointed out that when people are recruited, they should be cautious to expand at the early stage of their development and avoid blind expansion because of their lofty aspirations. Of course, if resources are well prepared and opportunities are in hand, they should be expanded rapidly.

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In addition, we should minimize costs and expand sales revenue.

Among them, it is best to do familiar and brand style.

To sum up: Fujian menswear brand enterprises can only survive and become bigger and stronger.