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The Brand Clothing That The Agent Must See Join The Bible.

2011/6/24 16:05:00 104

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Looking back at the horrors of the financial crisis, we are looking at the signs of full economic recovery now.

Entrepreneurship

The universe expands again.

Making money as early as possible, the price of cars, houses, and cemetery is soaring. It's only a matter of dead wages that the next generation can't buy a nest.

To earn a lot of money to start a business, but there are many frustrations on the way to start a business. More people choose the way to compromise and choose to join the brand. Now joining has become the mainstream of venture investors' passion for entrepreneurship.

And joining the garment industry has always been a popular choice.

Many people join the business is not an expert in the clothing industry.

clothing

Joining is a deep pool. If you are careless, you will fall into deep water and lose everything.

Choosing a fashion alliance requires not only the franchisee to have a certain amount of liquidity, but also a lot of time, energy, material and manpower.

Shopping malls such as battlefields and carelessness can lead to hard work and investment.

So, to join costumes, we must first learn the way to go, and walk away from the crooked road that I meet and hit the wall.

Bible one: brothers and sisters, remember that saving money is a good way.

General investors in the initial stage of insufficient liquidity, shop, personnel, development

market

It is necessary to invest a lot of money, so how to save money is the first thing to consider before joining the clothing brand.

The brand's policy support is a major way to seek provincial funding.

Take the international famous brand men's clothing Jack Fawkes clothing as an example, Jack Fawkes's affiliate policy is the leader in the industry.

Jack and Fawkes offer suggestions on opening up and planning for new franchisees, providing regular marketing training services, including business etiquette, product expertise, store display, men's fashion trends, merchandising and management, shop performance improvement measures and suggestions.

This almost covers all the processes of a store operation. If the preferential measures provided by the brand business are applied reasonably, the pressure of investors will be greatly reduced.

Join the Bible two: there are all kinds of love, and there are guarantees for promotions.

Promotion is the longest way to promote sales in every industry. Holidays, weekend releases or XX brand anniversary are the best time to promote sales. There are several or even dozen sales promotions every year.

Salesperson's deployment, promotion plan, gift giving, even leading the scene speech and the operation of the whole activity are key links in the sales promotion activities.

Therefore, it is very important for sales promotion to get branding support.

Like some famous brands such as Qipai, Jin Ba, Jack Fox and so on, they offer promotional policies to franchisees.

The strong men's suit provides a certain amount of promotional gifts to the brand. Jack Fox's fashion men's clothing will make promotional plans for them free of charge according to the needs of activities, provide POP and product album, and give exquisite promotional items.

Join Bible three: don't bother to be original and keep up with the front ones.

According to the survey, the franchisees are different from their headquarters because of different factors such as local customs, market environment, competition environment and so on.

In the process of operation, there will be deviation, which is easy to mislead consumers and cause irreparable losses.

To solve this problem, many brand businesses have also adopted corresponding solutions.

Let's take Jack Fawkes for example.

Jack Fox store is reunified by the Engineering Department of the company. The stores are all unified style, unified tone, uniform logo, unified font, echoing with the external logo of the headquarters, all over the world are an image.

For franchisees, the most important thing is to keep the business philosophy consistent with the brand's headquarters.

If a franchisee wants to make a steady profit, it must absorb the business philosophy and operation mode of headquarters and so on, so as to develop its own management and management capabilities.

Joining Bible four: details are always victories.

In order to keep up with the details, the franchisee should always keep a rational mind.

A, distribution system, after receiving the goods to find insufficient, have no exchange or return system? B, join the cost, including franchise fees, deposit and so on, the franchise fee is a one-time payment or the annual payment? Which costs can be returned, what can not? All to understand clearly clearly.

C, how to deal with unsalable goods in franchised stores? This kind of problem is quite common. Jack Fawkes's brand men's measure is that the company discounts the customers below the cost price, and unifies the sales promotion activities.