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The Secret Of Brand Choice For Joining Clothing Stores

2011/6/24 16:01:00 981

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From the current situation of China's apparel industry, we can not help but sigh the same way: fifteen years ago, business was better than five years ago; five years ago, business was better than three years ago; last year's business was better than this year.

We all agree that the business of clothing industry is not as good as a day's work. We seem to be in a fashion.

industry

It is a difficult era.

The development of clothing industry has gone through the stage of virtual operation from early production manufacturers (such as YOUNGOR and Shanshan) to 1998, and then to the stage of retailer brand management.

At this stage, most domestic apparel enterprises are upgrading.

brand

Image, in the early stage of the industry, large profits, resulting in a large number of personnel and resources continue to invest and expand (according to the National Bureau of statistics, every 6 minutes can have a brand), the cost of the whole industry will increase the overall economic efficiency of clothing enterprises will decline, so the emergence of the average profit phenomenon in economics.

The cost of clothing enterprises is getting higher and higher, the discount is getting higher and higher, the profit is getting lower and lower, so the most uncomfortable thing for the franchisee is that when they come on the stage, the rules of the game have changed.

The clothing business is hard to do. However, it is found that there are still a large number of people in the industry who are making huge sums of money.

Apparel industry

The rule of retail business.

The secret of the fastest success of franchisees is that as the brand continues to grow and franchisees grow, the competition in the retail market is becoming more and more intense.

Generally speaking, good store support, comprehensive personnel training, perfect return policy and advertising support become the secret of the fastest success of franchisees.

Tip 1: good shop support policy

Franchisees do brand retail business, since it is retail, shops for a franchisee, is undoubtedly important.

How to open a shop with distinctive features and brand shop support is particularly important. In this regard, we can refer to Jack Fox's two major support points in opening up shop: 1, shop support: provide business planning and a certain amount of promotional gifts; 2, decoration support: unified decoration image, providing 100% amount of decoration support! Two support ensures excellent shops, is also the theme of store survival and development, good store image, excellent products, plus good service image, can rapidly enhance consumer desire to buy.

Tip two: comprehensive talent training physique

What kind of people do retailers need to retain?

Many retailers find that their shopping guides and shop assistants are not enough to invest, and the frequency of loss is large. Why? What are the motivations of store managers and shopping guides? The reason is that they have to support their families, but their academic qualifications are not high. When they come out to find jobs, they find that they are required to have a university degree and require English level six.

If the boss wants to know whether they regard their job as something they pursue, how can they make the shopping guide fly high and not lonely?

In this case, it is better to choose a brand that supports employee training. For example, there are staff training support such as driving force, Jack Fox, seven wolves, etc.: responsible for supervising door-to-door guidance and annual operation tracking management, so as to effectively reduce the cost of human resources.

Tip three: perfect return policy and advertising support.

If you want to be a clothing franchisee, whether the brand has a good return physical fitness and good advertising support policy is the key to maximize profits of the franchisee; the clothing industry is a fast updating industry, and there is no good replacement mechanism for the brand industry, so it is easy to get a large quantity of goods and eventually lead to heavy losses. To avoid this loss, a good replacement policy is very important. For example, Jack Fox's replacement of new goods offered in the replacement area can effectively avoid the loss; at the same time, the support of the rate of deduction is provided: the ultra-low supply price, which provides a large profit margin for the franchisee. 100%.

Looking at advertising support; advertising support for clothing brands is also a very important factor for franchisees to consider. In this regard, Jack Fox's policy of joining in this area is for your reference; the first is material support: the whole year's product album, display manual, terminal Handbook and print advertisement support; the second is advertising support: the advertising media with high coverage and high coverage 100%! These two policies solve the problem of brand awareness, and also increase the sales volume of franchisees.