Domestic Consumption Demand Is Expanding Rapidly. Traditional Foreign Trade Enterprises Are Looking For Opportunities In Danger.

In recent years, with the growing army of "Hai Tao" and the introduction of more foreign products by platform electric providers, domestic terminal consumers have been more and more convenient to purchase imported goods through the Internet, especially clothing, skin care products, cosmetics, mother and baby products, electronic products, health care products and so on, and domestic consumption demand has expanded rapidly. But these growth have made many traditional foreign trade companies anxious.

　　 The advantage of gradual distribution of imported goods is no longer.

Miss Deng has worked for 7 years in a domestic company which mainly imported Korean and Korean cosmetics and skin care products. According to her introduction, the sales situation of the company has not been ideal since 2013. To this end, the company boss has made a lot of deployment, added new import categories, and increased investment in e-commerce platforms such as Taobao, but has had little effect. Because sales are not improving, Miss Deng's welfare benefits are also being cut down, which worries her.

"Although our product is not a first-line brand, it is still very popular in the industry, but in the past two years, the sales volume of the company has been difficult to grow." Miss Deng believes that now, we can find more brands and more cost-effective imported cosmetics on the Internet. It is easy for consumers to "diverge". Many consumers who were originally loyal to their products have a new choice, which has a direct impact on the company's sales performance.

The fact is that for a new generation of consumers, buying goods around the world without staying at home may be more suitable for their appetite. Nowadays, a lot of foreign cultural products can be contacted through the Internet. A Korean drama "from the stars of you" is popular, which has triggered consumers' pursuit and imitation of the related products of clothing, food and shelter. Large to household products, little to a lipstick, a heart can make a thorough analysis of the brand. With the guidance of people and the convenience of online shopping, many people can even use the same products used by the dramas before the end of the hit show. In addition, in recent years, more and more foreign clothing, skin care products, make-up and other products have been very convenient to buy on the website. Some fashionable people who are good at this way are also willing to share shopping experience or self shop, and consumers are more likely to get rid of foreign goods at parity.

"More than 10 years ago, even if our company's products were foreign goods at a fair price, now, with the increasing price of foreign products on the market, the choice of consumers is increasing. Others are already using low-priced or even wholesale prices to dock terminal consumers, and we are still distributing dealers in a progressive way, which will surely weaken their competitiveness. Miss Deng said that their companies have adjusted the proportion and sales strategy under the online and offline business, hoping to break through the dilemma.

　　 international brand Shang Da makes official website articles

At the same time, like many foreign trade companies, many international brands are quietly changing their sales strategy. However, unlike the former anxiety, the latter is much more relaxed.

The Internet has given them the opportunity to face China's end consumers at low cost. "Hai Tao" has given them confidence in the Chinese market. In recent years, a number of trend brands targeting young people have begun to set up the official website of China and sell direct products on the official website.

"Official website ensures the quality of products, and can use Alipay, RMB Settlement, transaction time is not too long. " Consumer Li told reporters that his computer has collected a lot of such online shopping malls. Although compared with individual purchase, the products of official website are not necessarily the latest ones, but they are better than those of online shopping centers in China. Moreover, many stores will offer discounts periodically, and the price to performance ratio is high.

However, Mr. Li also said that, since it is a foreign product, clothes The models of shoes and other products are all foreign sizes. Therefore, it is not very convenient to choose and communicate in size, and it is more troublesome to replace them. If the goods are not suitable, they will not return them but give them directly.

With the rapid development of the Internet and the continuous change of people's consumption consciousness, many foreign consumer products have begun to enter the life of Chinese consumers through the channel of e-commerce, which also has an impact on the enterprises that import and produce these products. Miss Deng said that now, clothing, skin care products, cosmetics, health care products and other related enterprises have already felt the market changes and are adjusting their strategies. I believe that with the development of cross-border e-commerce platform, more and more foreign goods will enter our line of vision. More domestic and foreign trade enterprises and foreign brand associations will feel the impact.

What we can see now is that the exploration of cross border e-commerce operation mode has just begun. Enterprises that enter first and change first will be more likely to grasp opportunities. Insiders pointed out that at the present stage of the slow global economic recovery, the emergence of cross-border e-commerce has contributed greatly to the promotion of small and medium short term purchases, and is also a new opportunity for the adjustment of traditional foreign trade enterprises.