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    What Does China Supermodel Represent In The International Stage?

    2011/6/18 13:46:00 127

    Supermodel Fashion Show


     

    After years of hibernation,

    fashion

    The time that China belongs to the supermodel is finally coming.

    Fashion Show

    Now that we are becoming more racially diverse, what do more and more Asian faces represent?

    Supermode

    The appearance of the fashion industry also means that China's fashion industry


    Liu Wen becomes the first Asian model in the sexy underwear brand "Vitoria's Secret" show.


    Chinese model collectives, Chinese model legions in the international fashion stage performance, opened a new page of China's model industry, at the same time, it gives Chinese models important inspiration: only to the stage of the world to show themselves, you are the world.


    - chairman of the Bentley Culture Development Center


    It is natural for Chinese models to appear more on the international stage. They are beneficial to the brand's operation in China in T and activities.

    In which show, which Chinese model has become the hot topic of the tide, micro-blog is almost simultaneously with the show.


    Zhang Yu, editor in chief of Vogue clothing and beauty.


    He Sui, a young girl from Wenzhou, China, won the world's attention for opening the brand of Ralph Lauren (RalphLauren) in the 2011 autumn and winter fashion week in New York. She became the latest model designer in the 2011 autumn winter dress.

    In fact, He Sui, who grew up in the capital capital of southern China, grew up to be a self-made businesswoman in Wenzhou.


    Today, Ho Sui, 21, lives in New York and travels all over the world.

    Instead of being a shrewd entrepreneur, she entered a highly competitive model industry.

    As a Chinese supermodel, she appeared in the showrooms of London, Milan and New York.


    A fashion blogger evaluated her "she always has a free and calm manner, and noble nobility is inherent."

    The designer also praised her.

    He Sui became the first Chinese model to start in the history of Ralph Lauren brand, which caused a riot in New York fashion week.

    But he said, "I am not fighting alone. There were 6 Chinese models in the show, but I was lucky enough to get a chance to start."


    In the past, many people thought that models were only "vases", but now the supermodels in Asia have successfully established themselves.

    In the twelve edition of the US Edition of VOGUE, a group of photos called "AsiaMajor" were launched, and 8 Asian supermodels from China, Korea and Japan were invited to take part in the photo.

    As the American version of VOGUE says, people's definition of beauty is different from traditional standards.

    Nowadays, Chinese models are more and more active in the world fashion circle.

    Liu Wen once said in his blog: "we write history every day."


    Earlier, some Asian models were also successful in the west, such as Zhou Tianna.

    In the past few years, azalea has also become the first Asian model to cover the cover of the French version of Vogue. She has also gone through the show for the top brands such as Valentino and Eve San Roland.

    Liu Wen was the first Chinese model to show off the secret of Vitoria.

    Last year, she also served as the spokesperson for Estee Lauder's global image. This is also the first Chinese face of Estee Lauder brand.


    In addition, Maybelline has recruited another Chinese supermodel Qin Shupei. Xiaowen, Feifei Sun, Pei Bei and Xi Mengyao have all experienced the show for top brands.

    And the Asian male model has not been neglected. LV (LouisVuitton) recently invited the famous Taiwan entertainer Gao Yixiang to shoot his spring and summer advertising blockbuster.

    In fact, LV invited Gao Yixiang to shoot the advertising blockbuster not only because of its charming appearance, but also to take into account the acceptance and preferences of Chinese consumers.

    {page_break}


     



    According to Zhang Yu, editor in chief of the Chinese edition of Vogue, "in the past time, a large number of Asian models have appeared in people's horizons.

    In the past two or three years, only the cuckoo has been successful in the international arena.


    He Sui is the first Asian model to open for Ralph Lauren (Ralph Lauren).


    "New York guest" describes that he is the most brilliant person in this season in the Ralph Lauren show. These repeated praise words show that the fashion industry is becoming more diversified.


    Zhang Yu is proud to say that the Chinese version of "Vogue" has played an important role in the success of Chinese models, because many high-ranking fashion photographers have been hired to publicize them.

    "We asked Patrick Demacheril to take pictures of cuckoo."

    But she also admitted that there was another important reason for the success of Chinese models: profits.

    "Under the influence of the worldwide financial crisis, only China can maintain rapid growth.

    As a big consumer country, China's consumer market should not be underestimated. "


    According to a recent report by Bain consulting, China will become the world's second largest luxury consumer market this year, with a growth rate of 25% and sales of 17 billion dollars.

    McKinsey predicts that this figure will reach US $27 billion in 2015.


    In fact, LV hired Gao Yixiang not only because of his sexy cheekbones, but also to strengthen the influence on Chinese luxury consumers, because more than half of their consumer groups are male.

    Similarly, Estee Lauder hired Liu Wen to attract Asian consumers.

    This gives confidence to those who want to continue to use the brand of Asian models.


    In 2008, the Italy edition "Vogue" conducted a special topic on black models, reflecting on the serious lack of racial diversity in the fashion industry.

    In February this year, the website Jezebel recorded data on models in recent years, showing that this year's New York fashion week is the largest white model ever since 2008.


    Zhang Zhenni, a fashion blogger, said, "I don't think the emergence of Asian models is just because Asia is a big luxury market.

    This is a shift in the market, rather than a shift in culture, and, of course, a cultural shift. "


    Perhaps more and more Asian models are not so significant in people's view.

    A blogger who boasts of "fashion experts" said: "most of the industry's share is still occupied by white models. Now people applaud for not many special cases but ignore the serious imbalance between race and economy.

    When this problem is solved, people will be happy again. "


    Many people wonder whether these successful Asian models have universal significance.

    Vogue magazine publicized these Asian models, and they had the same mocking hair style. It's hard for them to find out the different glamour of each person from these stereotypes.


    Whether these Chinese supermodels appear in T and fashion magazines will become a phenomenon. No one can give a clear answer.


     

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