Do Not Let Domestic Products Have Been Lonely, The Brand Return In Memory.

A song of Li Lei and Han Mei Mei has evoked countless memories of the first love in 80s. An old boy has made countless people who have dreams come into tears. They have resonated with people at the level of voice painting.

Then, is there a "old" item that can stir your nerves and retrieve the collective memory belonging to all Chinese people? The answer is yes.

Club

In fact, in today's foreign country

The plum blossom sportswear has witnessed the glory and dream of the athletes in China.

Turn the history back to 1984.

At that time, at the twenty-third Losangeles Olympic Games, Chinese players were wearing a designated brand team jersey, and the athlete carried the brand for the first time on the stage of the world sports arena.

What can be recorded in the annals is that Xu Haifeng, a Chinese shooter, was in the gold medal podium on the same brand as the red sportswear. He won the first gold medal for the Chinese team in the Olympic Games.

The answer is announced: here is a brand sport suit = plum blossom brand sportswear.

It can be said that the plum sportswear has witnessed the glory and dream of Chinese athletes in the 1980s.

In fact, from the 70 to 80s of last century, the plum sportswear was well known at home and abroad, and the Chinese people were proud to wear this brand of sportswear at that time.

Plum sportswear has many fans from athletes to ordinary people, from young people to the elderly.

Its charm comes from its unique "polyester cotton intertexture" structure: the surface chemical fiber is dyed bright, does not fade, does not shrink, and is not easy to wrinkle, and the cotton fabric inside is hygroscopic and flexible.

The plum blossom sportswear has the iconic classic style. One is the national red, plus the white road or the ecliptic, one is the shiilin blue plus the white road.

It is said that as early as 1972, Premier Zhou appointed the "plum blossom" to develop a standard sportswear for the National Sports Committee and its subordinate sports teams, and put forward the requirement of "generous, durable and non fading". After repeated experiments by a group of old skilled workers, the two coloring systems of Guohong and shiilin blue were finalized.

Back shine rubber shoes -- regenerative after many years of silence

Since 1934, it has been 77 years old and is the representative brand in Shanghai.

Many people regard the rubber shoes as the originator of Chinese sports shoes, and also the backbone of the 156 Shanghai classic Chinese brands.

The trademark of Hui Li is taken from the homophone of the English word "WARRIOR", which implies "the power to return to heaven".

It has been reported that, on the eve of the National Games, the shoe factory also hired the aircraft to spread leaflets for a long time.

In the most vigorous period, its annual sales volume reached eight hundred million yuan, and the sale of single shoes sold tens of millions of pairs a year, so far no one can break it.

In the era of all the supply of tickets, people regarded the manufacturing of Shanghai as a dream of life, such as shoes, heroes, Phoenix bicycles, bicycles and so on.

In the late 70s of last century, with the development of the domestic market economy, all provinces had cancelled the purchase and sale of unified products.

But the rally is still in the greenhouse of Shanghai's unified purchase and marketing, and the market reform obviously lags behind the whole country.

In 1993, the state announced that it would no longer buy back shoes.

At this point, the private sector shoe enterprises in the Pearl River Delta region have begun to rise in the country and begin to encroach on the shoe market that has been controlled by the planned economy for many years.

In 1994, Huili shoes tore off the first branch factory that produced shoes.

Since then, it has been closed every two years. By 2000, 7 branches and 1 research institutes in Huili have been closed, and 8600 workers have been laid off.

Until 2001, the government stripped the brand from the bankrupt enterprise and established the new Shanghai Huili shoe industry Co., Ltd.

In December 2009, Hui Li was "China's 2010 Shanghai World Expo licensed commodity producer, licensed commodity retailer".

It has been reported that the current force not only invited the Shanghai Institute of industrial design to design hand painted shoes, but also opened the door of "open design" to students in Shanghai universities, and authorized the production and sale of Huili to other enterprises, extending the products from sole plastic sneakers to more than 20 categories and thousands of varieties.

Plus authorized vendors, the annual sales volume can reach 300 million to 400 million yuan.

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Flying shoes -- the rebirth of domestic folding wings abroad

In the 50s of last century, the former Shanghai rubber industry company founded the jump shoes, and the red and blue two pairs of hooks became the distinctive signs of the brand shoes.

It is understood that after 1986, some of the assets of the company were reorganized as Shanghai Dafu Rubber Co., Ltd., and the "leap" trademark ownership was exclusively controlled by Da Fu company, and trademark registration was carried out in China.

In the 90s of last century, O Hirofumi was authorized to use the "leap" trademark.

After the withdrawal of shares from Dabowen company, the trademark is continued to be paid free by the company.

In August 30, 2009, the O Hirofumi company officially stopped production. Now the leap shoes are entrusted to other factories in the name of Dafu.

The leap shoes of the year, whether they are succinct style design, light materials and simple LOGO, have reached the popular trend of contracted design with modern perspective. The nearly manual production line is the fashion concept of modern people.

Leap produced 1 million 616 thousand pairs in the first year, and was named the first in the country in 1964.

If someone says that China's footwear industry is "leap" and "rebound" in the last 60 to 80s of the last century.

Unfortunately, this is not the same.

There seems to be no luck in the leap. Today's leap has rarely been seen in China.

But it is embarrassing to leap abroad and live very well.

Now, tens of thousands of pairs of domestic sales are sold each year, and the retail price is about 35 yuan per pair, while the French have made a leap in the European trade mark to make it a focus of public opinion. The French leap is about 50 euros per pair, and the highest price has been sold to 99 euros.

Leap shoes are vulcanized technology, shoes are not easy to crack aging, good elasticity, heat resistance, the most critical thing is not using toxic glue, quite favored by foreign consumers.

The French saw that the "leap" shoes were selling well. In 2006, the brand was snatch in Europe. Then the "leap" plate was thinner and widened, and canvas was improved. The company and the other companies were commissioned to abandon the company.

Gazelle -- a woman who knows fragrance

In 1931, Shanghai Fu Bei Kang introduced German formula, and China's first generation skin care products came out.

Subsequently, the company launched the first domestic balsam product, "the balding deer".

　　自上個(gè)世紀(jì)30年代初，百雀羚護(hù)膚香脂熱銷(xiāo)全國(guó)及東南亞主要地區(qū)，成為名媛首選的護(hù)膚品，其獨(dú)有的芳香伴隨著阮玲玉、周璇、胡蝶等璀璨巨星引領(lǐng)著一個(gè)時(shí)代的芳華，甚而當(dāng)年流連滬上的宋氏三姐妹及英、德、法等國(guó)駐華使節(jié)夫人之間也推崇使用代表東方時(shí)尚的百雀羚;80年代后，國(guó)內(nèi)首創(chuàng)肌膚由單純的"保護(hù)"訴求，進(jìn)入全面"護(hù)理、滋養(yǎng)"的護(hù)膚新理念，旗下的百雀羚、鳳凰產(chǎn)品系列風(fēng)靡全國(guó);2000年起，產(chǎn)品和技術(shù)不斷升級(jí)超越，百雀羚止癢潤(rùn)膚露、號(hào)稱(chēng)"中國(guó)小黃油"的凡士林霜、甘油一號(hào)等明星產(chǎn)品暢銷(xiāo)全國(guó);2008年，百雀羚草本系列上市，演繹著中國(guó)傳統(tǒng)醫(yī)學(xué)和先進(jìn)科學(xué)的結(jié)合"故事"。

Now, Hongkong's famous movie star Karen Mok becomes the spokesman of the king.

People who use the hundred gazelle know that its fragrance is strong, even a little overbearing and exaggerated. It is quite different from the smell of the skin care products.

In today's pursuit of high quality, cheap balsam is doomed not to be compared with today's expensive and beautifully decorated skin care products. Perhaps only people can appreciate the benefits of a hundred antelope.

Coated with a little bit of a hundred gazelle, let others understand instantly what is called "Wen Xiang knows women".

For domestic skin care products, the hundred antelope has the function of indelible symbol, which let the Chinese people have the concept of beauty care for the first time.

In the endless stream of high-grade cosmetics, although it is hard to see its brilliant past, it will never forget the beautiful dream it once brought to women.

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Jianlibao --- the legend of "magic water" in orange

In 1984, Li Jingwei, director of Sanshui distillery in Sanshui County, Guangdong, got a new sports drink formula. An orange yellow drink was developed and named "Jianlibao" brand drink.

This is a sports drink containing alkaline electrolyte, which came to fill the gap in the domestic beverage industry at that time.

History is always strikingly similar.

It was also in August of 1984 that Jianlibao became the first choice for the twenty-third Olympic Games in Losangeles. The plum blossom brand sportswear, together with the Chinese team, was competing with the Chinese team for the Olympic Games.

In August 7th, the Chinese women's volleyball team defeated the host team of the United States in an irresistible way to achieve "three consecutive championships".

So, on the 11 day of "Tokyo news", there was a lace press release called "quick attack on the magic water". At that time, a reporter who interviewed with the Chinese delegation changed the hand to "China's magic water" swept Losangeles.

From then on, Jianlibao knew all night.

In 1987, Jianlibao defeated Coca-Cola and became the designated beverage for the Sixth National Games in Guangzhou.

In 1988, Jianlibao became the special sports drink of the twenty-fourth Olympic Games of China delegation and won the gold medal of sports nutrition in 1988.

Unfortunately, later, thanks to the ownership of Jianlibao company, Li Jingwei, the hero of Jianlibao, went out. Later, Jianlibao changed hands several times, and the "magic water of orange" gradually subsided.

In 2005, the Taiwan unification group became the new owner of Jianlibao.

In September 16, 2008, Jianlibao signed a sponsorship agreement with the Asian organizing committee to become a designated sponsor of sports drinks in Guangzhou 2010 Asian Games.

Today, Jianlibao, once disappearing from the first tier cities of Beijing and Guangzhou, has returned to the shelves of supermarkets, which surprised many consumers who saw Jianlibao's display.

Now Jianlibao, its packaging and traditional Jianlibao have changed, showing more modern and fashionable, and the familiar Jianlibao LOGO remains.

Xiaobian quick comment

In fact, not only is the plum blossom sportswear, back force, leap, hundred antelope and Jianlibao listed in detail in the article, such as Yu Meijing, bee flower shampoo, palace lamp almond honey, hero ink, even fragrant grass collection, Herborist, suitable materia medica and other rising stars are our excellent national product brands.

Just after everyone's pursuit of fashion, their unique brand personality has been annihilated by foreign goods.

This is a kind of sadness.

It is said that Chinese people need to have their own brand for 100 years. But if there is no support from the Chinese people, how can we have a century old brand? Should we also reflect on this?

Pay tribute to the brands that once existed, now exist and will soon appear.