Group Buying Network Is Everywhere; &Nbsp; &Nbsp; Traps Are Mushrooming.

　　 Group buying network Everywhere, the trap is mushrooming.

Mr. Hao, a consumer in Hangzhou, Zhejiang, bought a pair of travel shoes online, but it turned out to be unauthentic. After negotiations failed, they filed for court in recent days, which triggered the first case of China's online group buying rights protection.

In March of this year, Mr. Hao bought a pair of French cocks supplied by "Xiu Xiu net" in the tick group. Le Kark " Travel shoes But after receiving the goods, the goods were found to be working more frequently.

Mr. Hao and Kark Le brand were contacted by the Ningbo music Kark Clothing Co., Ltd. in mainland China, and the travel shoes were purchased to each other. After inspection by Ningbo music Kark company and by the "Kark" trademark exclusive rights holder, Japan's company, Mr. Sant said that the travel shoes purchased by Mr. Hao were not authentic.

Subsequently, a war of network rights began.

First, Japan's company, Beijing, held a news conference to announce the selling behavior of the show and tick group. Then, the public relations company issued a statement to the media, saying that the show network "guaranteed that all the products of the website are genuine brands", and said it has "overseas authorized documents". On the second day, the tick group also issued a similar statement.

Subsequently, Ningbo music Kark company published a solemn statement in some media, reiterating the legitimate rights and interests of Desanto and Ningbo Kark Kark of the Japanese company, and reminded consumers that, in case of counterfeit goods, they could report to the relevant departments or contact with Yue Kark company.

With the official acceptance of the case by the second middle court of Beijing, the case of high-profile rights protection of the online group buying has entered the legal process.

Kark, a company insider, told an interview with our reporter that at the news conference in Beijing, it was announced that the "legal procedure" was officially launched, and the preparatory work for each complaint was initiated and the indictment and evidence materials were submitted to the second middle court of Beijing. We request the court to order "tick group" and "Xiu Xiu net" to stop infringement immediately, compensate RMB 500 thousand yuan and relevant reasonable expenses.

At the same time, the party reported by the infringement is not showing weakness. In addition to issuing a statement for the first time, the company also questioned whether Ningbo music Kark's act was legal. "Whether the product is counterfeited or infringed should be identified by the relevant authoritative departments such as state quality inspection and industry and commerce. It is extremely irresponsible to hold a press conference to report infringement sale on the spot when the facts are not clear." And questioned the other party's high-profile rights protection suspected of speculation.

According to Wu Yingru, director of public affairs at Xiu Xiu network, the licensed "cock" shoes sold by the company are from the Lok Kark brand European company and have relevant authorized documents for investigation by the judiciary.

The tick group also declared that "the operation qualification of the show network and the" French cock "shoes purchased by the group have been verified by the strict screening process and qualification examination standards of the tick group, and all the relevant authorized documents and other relevant evidence are retained. There is no infringement sale. {page_break}

Yue Kark company said that the important significance of holding a news conference about safeguarding rights for the first time is that it hopes to avoid more consumers being infringed by fake and inferior products as far as possible. "Anyone can make a judgement. The sales shoes of walking show net are three products, the quality of sewing is poor and the smell is pungent, which is not in conformity with the Chinese product quality law.

In the face of both sides, you come to me, do not show weakness in the war of words, group buying consumers are hard to judge who is right or who is wrong. It is certain that the group buying industry is under the crazy development, and there are a few businessmen who are suspected of having credit problems. The sale of Internet is again subjected to the examination of integrity.

Before, Shiseido, a well-known cosmetics company, also announced that some group buying websites organized the group buying under the name of the brand, and Shiseido did not authorize any group buying network to organize preferential group buying activities. It was less than two months after Tencent and the US group buying website Groupon joined the Gao Peng network and entered the Chinese market for less than two months.

CCTV's "3. 15 in action" also exposes the chaos of group buying websites, injecting not checking the qualifications of group buying enterprises, providing false products, and failing to guarantee the quality of group buying products. Among them, the US group network, the handshake net and the full seat network are all on the list.

A large group buying website insiders told reporters that it would not be a secret to buy customers' data and raise the original price of goods to lower the discount. Group buying website's low price is demanding, resulting in the business profits being diluted, and the quality of products is difficult to guarantee.

With the rapid development of group buying websites, the number of customer complaints has increased sharply. The reporter inquires the 12315 platform of industry and Commerce Department, found that from January 2011 to April, the number of complaints on the group buying website was directly against the whole year of 2010.

Behind the frequent occurrence of group buying websites is the crazy development of group buying industry. "60 yuan to buy a domain name, 30 to buy a set of source code, website template is also very simple, 100 blocks can be done to buy a group buying website." The low threshold of group buying industry makes the competition of the industry rapidly white hot.

The industry's popular rule is that in the fierce competition, only three to five tier 1 websites can survive.

The fact is that the existing more than 3000 group buying websites are mixed, and the lack of credibility is particularly prominent. And whether it is the storm of the Gao Peng lottery, or the website of the US group and handshake exposed by CCTV, it belongs to the first camp of group buying in the industry.

"Some large group buying websites have fake products, not to mention small ones." An insider told reporters.

It is hard to see whether the first case of Internet group buying infringement is right or wrong. However, the opinion of Kark, an attorney representing the tort litigation of Lok's company, seems to have been rationale: "at present, the domestic group buying websites are developing rapidly and mixed up. If it is not effectively regulated, it will not burn for long.