Selection And Behavior Specification Of Exhibitors

1. because the exhibitors are representatives of the enterprises in the booth or exhibition area, their speech and behavior directly reflect the image of the enterprise. Therefore, their work attitude, work ability and working style are closely related to the exhibiting effect of the enterprises. The selection of exhibitors is also a business organization.

2. exhibitors must have the following conditions: full work enthusiasm and earnest work style, courteous and courteous attitude, patience, initiative to contact visitors, find potential customers, have enough communication experience, quick response, have the ability to handle certain special matters and problems at random, know well about product knowledge, answer accurately the product related problems raised by customers, skillfully demonstrate the efficacy characteristics of products, grasp the on-the-spot demonstration technology, have certain sales experience, skillfully use the skills of selling products, and make effective persuasion for different types of customers.

3. in the exhibition activities, some enterprises also select some performing personnel according to their needs, such as models, magicians, funny clowns, etc.

If the booth is larger, exhibitors also need special personnel to maintain order.

4. in

5. in

Exhibitors should wear on the right side of the body, because when you shake hands with the visitors, your right shoulder will lean forward, so that the chest card will be close to the other side and attract the attention of the other party.

Exhibitors shall prohibit the following behaviors

Wear strange clothes, keep funny hairstyles, and smoke, drink, eat, telephone, read newspapers and magazines, chat with coworkers on the booth, neglect visitors, or judge people according to their appearance, depending on the clothes of the visitors, their attitudes are different, their spirits are sluggish or their manners are rude, they are careless about the questions posed by visitors, indifferent to their customers, and they are forced to buy their customers.

Exhibitors must maintain strong energy and concentrate their attention on display work.

When visitors are on the stage, greet them warmly and answer questions patiently.

In the absence of temporary visitors, the booth and promotional materials should be arranged in time to keep the booth clean and tidy, and always pay attention to past visitors.

Exhibitors receive different customers from customers.

There are more booths on the exhibition. The booth of the same type of products is relatively centralized. Customers often come and go in the process of visiting.

Therefore, exhibitors should seize the opportunity to greet them in a timely and active manner, and the time to contact customers can be appropriately advanced.

Exhibitors can not greet customers by standing in the way or blocking their line of sight.

No more than two or more exhibitors can get together and talk about it.

6. exhibitors must be careful in their introduction of products and not exaggerate.

Because many of the visitors to the exhibition are professionals, it is very easy for them to talk and exaggerate, which leads to their disgust and thus loses the possible sales opportunities.

7., the duty and authority of each exhibitor must be stipulated and the specific work share of each person should be determined.

For example, if the target of an enterprise's participation is to sell products of 100 units, it is necessary to decompose the target and bring the specific sales volume to everyone's head.