Wang Zhuo, Secretary General Of China Apparel Association, Commented On JEANSWEST'S Title Of Tsinghua Teaching Building: Supporting Education Is Worth Promoting.

In May 23rd, a "

Who did the JEANSWEST building provoke?

"Tsinghua University now has a" JEANSWEST building ". Will there be" Baleno building "and" Metersbonwe building "after that?" this building is expected to replace the two school gate, becoming the most popular tourist attraction. "

Some Tsinghua students love their schools and their speeches can be seen everywhere, but on the contrary, what's wrong with JEANSWEST's investment in Tsinghua's teaching building?

Reporters at the scene saw that the "JEANSWEST building" under the four characters had a golden brand, which read: "JEANSWEST as a casual wear."

Compared with Tsinghua University's "Hong Meng Lou", "Zheng Yutong medical building", "Wang Xuelian building" and "ROM Electronic Engineering Museum", which is already known by enterprises, JEANSWEST building is the first sponsor from the field of Chinese local clothing brand. The reason why some students are disgusted with it is probably not related to JEANSWEST's brand culture and its social contribution.

JEANSWEST is one of the few enterprises in China that closely combines the feedback of society with corporate culture and development strategy. JEANSWEST has a special team responsible for charitable activities.

"In the initial stage of development, an enterprise may focus on internal management to succeed, but when the enterprise develops to a certain stage, it must return to society and give back to society, which is the only way for the everlasting development of enterprises."

Yang Xun, chairman of JEANSWEST International (Hongkong) Limited, has said so many times.

While creating JEANSWEST business legend, Yang Xun also created JEANSWEST's charity legend.

Over the past 20 years, JEANSWEST has built a huge public interest map in 31 provinces and municipalities across the country.

As of 2009, JEANSWEST had built 35 hope primary schools, 55 new growth sunshine playgrounds, 24 hope projects and 24 people participated in the project, set up a student aid fund in 24 universities across the country, totaling 18 million yuan.

In April last year, JEANSWEST won the title of "China Charity Award, the most caring foreign enterprise". In June, Yang Xun was awarded the "international merit award."

JEANSWEST chose Tsinghua University as the object of donation for the centenary of its birthday, and there is still a long way to go for the students in Tsinghua Yuan to really accept JEANSWEST and recognize its brand culture. It is no easy task to integrate a culture of clothing enterprises into campus.

As of press release, it is rumoured that Tsinghua University has removed the nameplate of "JEANSWEST building".

It is hard to say which is right or wrong, but no matter what, JEANSWEST's public welfare action is undoubtedly once again the forefront of all Chinese clothing brands.

Enterprise response

Unremitting efforts in public welfare

Why does Tsinghua University appear "JEANSWEST building"? Is it a speculation on JEANSWEST? Why did it not adopt the way of naming common names? How does it feel about all kinds of public opinions? With all sorts of questions, this reporter contacted JEANSWEST, and got the following responses:

Sponsorship teaching building does not want to raise high profile, not publicity hype. In fact, since 2003, JEANSWEST has sponsored some public welfare projects related to education. The JEANSWEST building of Tsinghua University is only one of the most common items.

When Tsinghua was chosen, it was considered that the campus culture and sponsorship conditions of the school were in line with JEANSWEST's selection criteria and suitable for all aspects.

The reason why we didn't use the naming of the chairman is because all the public welfare projects sponsored by JEANSWEST have been named after the brand "JEANSWEST". This is not a deliberate attempt to name this teaching building with JEANSWEST.

It is unexpected that widespread discussion in the society is aroused.

In the future, JEANSWEST will continue to participate in various public welfare and charitable activities in the country, and will continue to do so.

Association voice

Wang Zhuo, Secretary General of China Fashion Association:

Supporting education is worth advocating.

Yang Xun, as an entrepreneur in the industry who loves philanthropy and public welfare undertakings, has made a positive contribution in this field, and can be said to be a banner of the industry.

This time, JEANSWEST's naming of Tsinghua University's teaching building, instead of Yang Xun's own name, highlights the concept of team commonweal rather than owes all the credit to Yang Xun himself, which reflects JEANSWEST's deep understanding of public welfare undertakings.

The meaning of "JEANSWEST building" is positive, and it should be advocated. Investing in education is a long-term way of investment.

In the future social development, education has been raised to an unprecedented height. JEANSWEST's heart is the future of our motherland. It is worth learning and drawing lessons from other garment enterprises.

The Internet and public opinion stir up the "JEANSWEST building", reflecting some Tsinghua students' contempt for the national cause, and the lack of hatred for the private entrepreneurs. The imbalance between the public mentality and the media mentality is bound to have a negative impact on more private enterprise philanthropists.

If more clothing companies such as Semir and Baleno are facing such unfair treatment in the future, who else is willing to do charity and charity?

Public onlookers

@ wow Jie: there is no place for businesses to name their campuses. What schools in the world do not do so? What is more, what is known is the image of healthy JEANSWEST, JEANSWEST is also a Chinese enterprise. Is it true that LV will be famous for everyone?

@georgepaine: what's the big deal of JEANSWEST's naming University's teaching building? JEANSWEST was originally a relatively cheap clothing brand. Most of the consumer groups were mainly college students. I remember that when I was in high school and university and just graduated, many clothes were this brand.

In other words, some comrades in Tsinghua despise the brand of "JEANSWEST". If there is no need to change a brand, there will be no such thing.

@ Xia Lin Ju _7days: other people will not understand how many public utilities JEANSWEST has done over the years.

I know a lot of public welfare projects that they support since I'm sensible, and I can't say I know all about it.

There must be some commercial nature, but why do we all want to attack so badly? What about the naming? Is Tsinghua because it is not Tsinghua?

The company needs social responsibility. JEANSWEST is actually worth encouraging.

This is only a storm of local brands' kindness.

@ I am not sure what this is controversial. I know that Schulich also has P&G lectureroom. Does it mean that the naming of a building has something to do with the quality of teaching? Tsinghua students do not take themselves too seriously. You finally have to touch the society. Why should you be so lofty? Proud of it is the result rather than the building name. What really matters is the 750 million who took it and where it was used.

Li Huafang: in this matter, I think Tsinghua foundation and JEANSWEST enterprises have made extremely important exploration and innovation.

Both are amazing. Tsinghua University has made breakthroughs in fundraising. JEANSWEST has successfully promoted its brand to more people, so that more people can get to know it.

This is a win-win thing.

Society can also ponder the deep-rooted prejudice of "commercialized and disadvantaged universities".