Site Selection For Elderly Goods Stores

Attention should be paid to the following problems in the location of elderly goods stores: peripheral

1. surrounding environment:

Must be mature, so that there are people; consumer groups over the age of 30 or middle and old age consumer groups, consumption of elderly products is a large part of filial piety consumption over the age of 30 people have a certain amount of purchasing power and parents' health and quality of life of great concern, which is very different from the health of the parents and the quality of life, this is very different from the school or just engaged in work, consumption habits of the elderly are different from young people, they do not like shopping malls and large commercial areas, generally like in the residential area, neighborhood, parks, elderly activity centers, supermarkets, morning markets and other places where the elderly are more concentrated, so in the surrounding environment to consider the location of the store to strengthen the over 30 years old consumer groups and middle-aged and elderly people. Surrounding business circle

2. storefront rental decoration cost:

The store area is 20-50 square meters, which is enough for the products.

Store annual rent control is less than 50 thousand (according to the situation of their respective cities and regions, such as Shanghai, Beijing, Guangzhou and other first-class cities) the annual rent of the first location of a city can not be more than 70 thousand. Some small and medium-sized cities should be controlled within 30 thousand.

In the case of uncertain business conditions, it is best to reduce the cost of pre decoration investment, generally less than 10 thousand (including shelves and office supplies).

3. surrounding community management:

Does the surrounding community regularly organize various activities for the elderly, and whether the community is easy to communicate and cooperate.

The detailed content of the problem will be explained in detail in the training course of store marketing.

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The following is different.

1. shopping malls and large business districts

The advantage is that the flow of people is large, but the disadvantages are particularly obvious. There are very few elderly consumer groups. Although the consumers over 30 years old are also very high, there are no successful cases in China. Only in the developed countries such as Europe, Japan, Korea, North America and other developed countries, there are special counters for middle-aged goods. The investment cost is high and the risk is large. It is not suitable for small and medium-sized investors.

2. residential areas:

The advantage is that the investment cost is low, the shortcoming is that the customer scope is narrow. If we want to expand the scope of customers, we should do a good job in detail and promote the promotion cost.

3. outside the residential area:

The so-called "residential area" refers to the intersection of several District streets outside a single residential area. This area takes into account many advantages such as the flow of people, consumer groups, and the scope of radiation customers, and the cost of site leasing and property management has not been greatly improved. It is a good place to open an old age product. But one thing must be noted is that the consumption group of the surrounding communities can not be a group of people under 30 years old (universities and colleges and universities and colleges and universities, and more than 80% of the nearby street shops are provided for young people.

4. morning market:

The advantage is that there are more consumer groups in the middle and old age. The shortcoming is that the consumption group is single and the sustainability of the stream of people is low only for two or three hours in the morning.

5. Parks:

Elderly activity center: the advantage is that there are more middle-aged and elderly consumer groups, but to varying degrees, there is a single consumer group, unable to strengthen their children and be careful of consumption.

6. supermarket counters or nearby:

Taking into account the many advantages such as the flow of people and the diversity of consumer groups, the rent of the storefront will also rise correspondingly. Compared with the previous advantages, if the rent is not too much, it will be a good place for the middle-aged and elderly goods stores. If we can take into account the intersection of the third communities, we will be even better.

In short, the choice of shop address for elderly products should not only consider the pros and cons of one side, but also take account of its own situation and various factors.