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5 Factors For Attending The Exhibition

2011/9/10 8:41:00 54

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When choosing an exhibition, enterprises should consider the following factors in combination with the purpose of exhibition:

1. the nature of the exhibition. Each exhibition has different properties.

In developed countries, the exhibition boundaries of different properties are distinct.

However, in developing countries, due to the constraints of the economic environment and the level of exhibition industry, it is often difficult to have an accurate division.

Exhibitors should choose carefully according to their own needs.

2. popularity.

With the development of modern exhibition industry, every industry's exhibition has formed its own.

"Leader"

Become a place for buyers.

Generally speaking, the higher the visibility of an exhibition, the more exhibitors and buyers will attract, the greater the possibility of paction.

If a new exhibition is to be attended, it depends on who the sponsor is and how appealing it is in the industry.

Famous exhibitions tend to charge higher fees, so as to save money, they can share the booths with people. Even so, the effect will be better than those attending the unknown exhibitions.

3. the content of the exhibition. One of the major characteristics of the modern exhibition industry is the increasing specialization. The exhibition with the same theme can be subdivided into many minor professional exhibitions.

The exhibition of the same industry may vary greatly in content.

The exhibitors must first understand clearly so as not to "go astray".

4. time.

Any product has its own life cycle.

That is, newborn, development, maturation, saturation and decline.

Five stages

。

There is a certain regularity between exhibition efficiency and product cycle.

For ordinary products, the exhibition will be twice as effective at the freshmen and the development stage; in the mature and saturated stage, the effect of exhibition may be half done; at the stage of recession, the exhibition will often be wasted.

5. location

。

The ultimate goal of the exhibition is to promote products to the region, so we must study it.

Exhibition

Is there any potential purchasing power for the host and the surrounding areas?

A market survey can be conducted if necessary.