Liu Yueping, President Of Guangdong Garment Association: Jeanswest Named Tsinghua Building To Support Education

News event playback

On May 23, it was written that“ jeanswest The plaque of the Chinese and English signs of "Building" is hung on the exterior wall of the fourth classroom building built in 1987 by Tsinghua University, and there is also an enterprise nameplate for introduction beside it.

It is reported that this is based on the fact that Jeanswest Clothes & Accessories (China) Co., Ltd. offered to donate to the educational cause of Tsinghua University. After friendly negotiation, both parties decided to name the fourth classroom building of Tsinghua University as "Jeanswest Building".

However, just after the "Jeanswest Building" was officially hung at the door of the "four religions", this change was immediately discovered by Tsinghua students. Pictures and comments about the "Jeanswest Building" also appeared on Weibo, and quickly rose to the top of the hot topics list.

On May 24, the "Tsinghua University Microblog Association" launched a vote on the microblog: "What do you think of the naming and listing of the fourth teaching building of Tsinghua University as" Jeanswest Building "?" In just one day, more than 5000 microblog users participated in the vote. 18% of them think it is understandable: "It is natural and justifiable to accept sponsorship to allow naming." 24% of the voting netizens think: "It is OK to name, but don't name it as" Jeanswest "." The majority of 58% netizens disapprove of naming on campus: "Oppose naming, and return the campus to a peaceful world."

On May 26, Tsinghua University took off the attached nameplate that had been hanging for only a few days and had written beside the big character "Jeanswest Building", "Jeanswest, as a leader in the leisure clothing market, always takes social responsibility as its own responsibility, spares no effort to give back to the society and contribute to the national education".

Not only Tsinghua campus, but also this event has generated great repercussions in the society and attracted much attention. Since the event, many media have reported it in key pages, and even People's Daily, Xinhua News Agency, CCTV's Common Concern, News Studio, etc. have paid attention to it.

According to statistics, from May 23 to May 29, there were 5210 non repetitive news, with an average of 750 per day.

At present, Tsinghua University has said that the nameplate of "Jeanswest Building" will not be hung back and the name of the building will not be changed.

At this point, the noisy Tsinghua "Jeanswest Building" incident seems to have come to an end.

Association Voice

In the face of the heated "Jeanswest" incident, Clothing Industry Association What do our leaders think of it? For this reason, we specially interviewed Wang Zhuo, Secretary General of China Garment Association, and Liu Yueping, President of Guangdong Garment Industry Association.

Reporter: What's your opinion on the Jeanswest incident?

Wang Zhuo: There is no doubt that Jeanswest is excellent as a clothing brand. This time, Jeanswest was named Tsinghua Building to support the education cause, which is a specific measure for public welfare. Tsinghua's acceptance of the title of Jeanswest is in line with international practices and norms, which are beyond reproach.

The key reason why this event has caused such great resistance and hype among Tsinghua students is that they have a problem of mentality.

First of all, Tsinghua students' behavior shows that they think that the naming of Jeanswest has lost Tsinghua's face, and they subconsciously divide the industry into three or six or nine grades, which is not a good attitude.

Moreover, from the perspective of our clothing industry itself, we have not grown into an industry that makes Chinese people proud, which shows that we still have a lot of room for improvement. We have to admit that our clothing brand is not strong enough to make students feel proud, and our efforts have not been able to eliminate prejudice. It is our responsibility to make Chinese people proud of their own clothing brands and let people enjoy the beauty of Chinese fashion.

Liu Yueping: It is normal for enterprises to name the buildings on the university campus, and the same is true for Jeanswest to name Tsinghua Building. This is a form of expression of our clothing enterprises' support for education. It is worth encouraging clothing enterprises to support public welfare undertakings.

Reporter: What do you think the "Jeanswest incident" shows?

Wang Zhuo: I think the current social and cultural environment has caused people's mentality. People generally believe that the high-tech industry is glorious, but they lack understanding of the basic industry and have prejudice against the industry. The behavior of Tsinghua students shows their impetuous mentality and ignorance of the clothing industry.

Liu Yueping: The main reason why this matter has caused such a great controversy is that the public opinion has not been well prepared in advance, and the psychological impact of the sudden name change on students and the public has not been foreseen.

Reporter: What do you think enterprises should pay attention to in cooperation with schools? Are there any better ways than naming?

Wang Zhuo: In fact, this kind of named cooperation is not a bad method. No matter the operation mode or the use method, there is no problem,

This is an international practice and a common way for enterprises to support education.

Many universities in foreign countries have various titles, ranging from teaching buildings to benches on campus. This is a kind of support for education, a kind of public good, which is commendable.

I think the key to this incident is not the problem of method, but the problem of mentality. Many experts and students think that Tsinghua needs to match the industry and brand in microblog. Isn't this discrimination? As for the later introduction of the commercialization of education, it is a kind of explanation for this behavior. Therefore, if the mentality is not correct, the problem cannot be solved.

Of course, as people in the clothing industry, we also need to examine ourselves. We did not grow into an industry that makes people proud because we did not do enough. We need to work harder to improve, become a proud industry in the hearts of Chinese people, and create a brand that makes Chinese people proud.

Liu Yueping: The cooperation between the enterprise and the college should pay more attention to protecting the positive image of the enterprise. The society should also create a good atmosphere of public opinion, so that enterprises that are capable and willing to support public welfare undertakings can support public welfare undertakings under zero pressure. As for whether there is a better way than naming, this should be a topic for both enterprises and colleges to study.