Children's Day Becomes Consumption Festival &Nbsp; Adult Products Also Come Along.

" 61 Children's day has become "consumption day". Children welcomed their own festivals yesterday, but in fact, reporters visited them every day. market Found that the 61 quarter has not yet arrived, the major businesses have long been targeting children's business opportunities, innovation: shopping malls children's clothing Discount Movie animation, entertainment, attractions, parent-child tours, shopping malls in Guangzhou. Department store It has been completely "Little Devil in charge", and even adult toys, nostalgic toys and so on have also taken the "61" consumption express.

　　 Businesses take advantage of 61 discount

This year's children's Day is connected with the Dragon Boat Festival, and the two rounds of holidays that the businessman has been promoting to take advantage of the holiday is not "Golden Week" rather than "Golden Week".

The promotion activities of children's day and Dragon Boat Festival of Zhonghua department store lasted from May 27th to June 6th. In a total of 11 days, the promotional activities were launched in the event counters. The purchase of popular new products was 100 yuan, or 30-50 yuan reduction activities. In addition, during the activity, toys will be donated to cash counters.

Modern department stores from May 28th to June 6th, 4.8 of the popular goods in the major stores were folded up, and the discount intensity was directly pushed into the "May 1" golden week. And from May 28th to June 1st, it launched the promotional activities of "Zongqing children's fun shopping modern". Children's children's clothing was 4.5 folded and shopping totaled 200 yuan, and a gift coupon worth 218 yuan was awarded. Xintang shop will also host the "father eating dumplings PK match" on the afternoon of June 4th. Guangzhou's universal Plaza auris is holding a Nike super large sale meeting with Nike on the children's day to attract children who are not interested in children.

Apart from the large discount of department stores, some scenic spots have launched paternity tours to attract customers. 61 on the same day, children's travel treasure Park and South Yuen court are as low as ninety percent off. Parents also enjoy twenty percent off discount for their tickets. They can enjoy twenty percent off discount by buying tickets in the Yuyuan yuan yuan ticket. In addition, there are two scenic spots in Bao Mo yuan and Nan Yue Yuan, which are closely related to animated stars, such as pleasant goat, grey wolf and other children, and a holiday gift to children: a bag of goldfish.

On the occasion of the children's day, the brand name of the old Canton brand, Chi Mei Zhai, has also introduced a new product, "children's soy sauce", which is developed from the perspective of children's taste and growth characteristics. This year's soy sauce is a group of rabbit products that are based on the 12 zodiac theme. It is known as "no preservative without pigment", and it also adds sucrose and reduces the salt content. Chi Mei Zhai has also presented new products to children from schools such as the second business school, as a gift for children's day.

　 Adult products are also free for children's day.

Although "61" is a children's holiday, many young people who live and work hard have chosen to release pressure and find innocence in this festival. Businessmen seize people's consumption psychology, and on the one hand aim at the "nostalgia" of adults, sprouting on the children's day in this courtyard, and launch many popular children's toys such as marbles in 80s and 90s, fry the "adult children's Day", on the other hand, seize the opportunity of parents shopping to buy gifts for children, and sell many adult products at a discount.

According to data released by Taobao mother and baby channel, sales of children's clothing, milk powder and toys were blowout. On average, they sold 500 thousand children's clothing, 40 thousand cans of milk powder and 100 thousand toys each day. The top ten children's Day sales are children's electric cars, jigsaw puzzles, smart dolls, electric cars and so on.

With the "five bars" red, Taobao has many online shops to seize business opportunities, targeted to "five bars" as a gimmick to marketing. Some online stores have sold more than 1000 "five bars" signs in 2 days, and online shop has launched the "five bars" + Red Scarf culture package for attracting eyeballs. These children's colorful products are not aimed at children, but a fresh adult.

Children's Day is not only about children's clothing, children's toys, children's learning equipment, etc. the sale of children's products is discounted. The shopping malls are almost all involved in promotions. Men's wear, women's clothing, bedding, jewelry and gold are also trying to ride children's day's free ride.

　　 Reporter's note: don't let children's day become consumption day.

To buy clothes for children, to accompany children in parks and playgrounds, to take children out to travel, to eat with family members... These activities have always been prescribed actions for children's day. But now children's Day is becoming more and more commercialized. On the one hand, businessmen guide everyone to "spend money on holidays". On the other hand, parents' mentality is usually that the price is not a problem as long as children like it, so they are very generous.

Insiders pointed out that at present, children's consumer goods tend to be top-grade and high-grade, and expensive children's products sometimes cause children to compare each other's gifts. In fact, the gift of sending children is not the more valuable the better. There are many ways to express love for children besides giving children gifts.