The Electric Business Enterprise Is Mad To Throw Money &Nbsp; The Spokesman Becomes A Circle Scenery.

Just like one night, thousands of trees and pear trees are still open.

The most important thing for manufacturers to speak is the public relations effect.

Recently, there are rumours that Fan Bingbing will endorse the famous female online shopping brand dream bazaar on the 8 digit sky price. At the same time, there are rumors that Lok Lok has locked the spokesperson as Fan Bingbing -- the hottest fan fan, after all, becomes the candidate of the electricity supplier to speak for the snatch, no matter which one talks about, it will be a sensational news event.

In the stage of fame and popularity, the scope of notification is more important.

As a result, rumors of various hype, genuine and false rumors poured in.

However, only the spokesperson is not enough, and there must be put in.

Generally speaking, the ratio of endorsement fee to advertising amount is 1:10, that is to say, if you have 2 million free money to sign a star, you need to have at least 20 million spare money to do so. Otherwise, this endorsement is likely to be silent.

For example, fan's spokesperson advertising, in the bus waiting hall and the subway, invested 40 to 50 million advertising fees last year, and this year this figure is at least three or four times last year, and began to move towards two or three line cities.

Spokesperson, advertising is not enough, more interaction, especially Internet based interaction.

The best thing to do is to be a guest, and the object event is the first example of the classic case of Internet marketing in 2010.

Sina micro-blog as the core of the new media platform has become the hero of the fast dissemination of objects, and the official in the process has played a good role in promoting the role.

Spokesperson, only interaction is not enough, but also to find the resonance point of netizens' emotions.

It is still the best that any guest has done. The popularity of the object is purely the spontaneous spread of netizens.

This year, Huang Xiaoming's endorsement continued with last year's constant object style, removing the star aura and making him an ordinary person.

Although not like Han Han in the video ads eating street stalls, but Huang Xiaoming will tell you, "where is the victory of life, hold on, mean everything."

The video was launched by Sina micro-blog on the day, pmitting tens of thousands of items on the same day, creating the fastest forwarding speed of sina micro-blog.

Netizens are using their independent thinking to give a brand new value connotation. The only thing you can do is follow the netizens' emotions and find the trigger point that resonates.

Once you find it, everything will come naturally.