Concise Display, First-Class Quality, Casting The Present YISHION.

YISHION: simple and healthy terminal display

With its colorful colors, the leisure brand "YISHION", which is full of spirituality, vitality and passion, is softened out of the young people. For a monopoly image of a warm sense of belonging, the whole layout of the shop is very practical, so that every customer can feel the power of YISHION and express the healthy, natural, concise and harmonious life style of the young people.

Style pure

The positioning of "YISHION" clothing is youth leisure, moderate price.

Guo Donglin and Ye Guiyan, the wife of the fashion designer Ye Guiyan, fascinated the young men and women. "YISHION" has invited Cecilia Cheung and Louis Koo to be ambassadors of the brand. The pure, casual style, fashionable and popular styles are loved by consumers everywhere.

In 2002, YISHION brand was rated as one of the ten most popular leisure brands in the country.

"YISHION" strictly checks the quality of products, requiring every employee to be like professional beautician or engraver, and to sew clothes in the opponent seriously and eliminate the unqualified products flowing into the market.

People were impressed by Haier's efforts to catch the quality of the refrigerator in the year, while YISHION launched a fire in March 2003. The value of 300 thousand yuan of defective clothing burned YISHION's determination to pay close attention to quality: "without strict quality awareness, there will be no YISHION tomorrow. Without quality products, there will be no cause for us."

Guo Donglin regards honesty as his foundation.

"YISHION" customers say that Guo Donglin thinks more about his customers than he thinks for the customers.

"YISHION" has a store in Chengdu. In the early years, its business was very poor because of its inexperienced boss.

Guo Donglin knew it was very anxious: "the failure of our customers is our failure, we must try our best to help her!"

He sent the company's top planners to Chengdu to conduct a comprehensive inspection of the exclusive stores, specially formulated the marketing strategy and gave financial support.

Today, the store is booming and has become one of the best models of YISHION.

Guo Donglin treats his employees more ardent and loving.

In 2001, Chen Qingfeng, the daughter of a worker, suffered from leukemia. The family had sold all his family and still did not raise enough medical expenses.

When Guo Donglin learned about this, he immediately sent 10 thousand yuan, and then launched tens of thousands of donations from the company staff.

In "YISHION", thousands of employees can be put to the "mailbox of chairman" at any time. The problems reflected can be dealt with in a timely manner. Things are even as small as a clothesline.

After reading the reply letter of the chairman's mailbox, you will have a deeper feeling on the following words: "success is due to the seriousness of the details!"

Guo Donglin was born in a small mountain village in Heyuan, Guangdong.

Because his family was poor, he could not afford to pay tuition fees.

That year, he saw that others could buy money from the mountains to sell timber for sale, and joined the ranks of timber dealers with the enthusiasm of young people.

Owing to inexperience, the borrowed more than 4000 yuan was completely lost.

In the face of debt, he could not go home. He ran to Guangzhou alone, leaving only 50 yuan in his pocket. A fruit selling boss took him in, and Guo Donglin began to work as a part-time worker.

Even in such an embarrassing job life, Guo Donglin still does not lose the enterprising spirit of young people.

During the day, he worked as a fruit assistant, and hurried to night school in the evening. He persisted in the rain and rain for more than a year, and finished his courses on business administration.

An accidental opportunity, Guo Donglin met a friend in the clothing business, and with the youth's yearning for the future, Guo Donglin once again pferred to the clothing field, followed this friend to the Pearl River Delta garment factory to buy the bottom goods for sale.

In almost two years, almost all the garment factories in the Pearl River Delta have been running around.

Guo Donglin not only cleaned up the first pot of gold, but also accumulated rich experience for his later clothing business.

In the operation and management, Guo Donglin still runs through the youthful spirit.

People often say: talent is the key to the development of enterprises. Guo Donglin often tells Liu Bei the importance of talents: "Liu Bei did not always win defeat before Zhu Geliang, and often won the battle after Zhu Geliang."

This is the power of talents.

In order to dig a certified public accountant in Guangzhou, Guo Donglin visited Guangzhou more frequently than Liu Bei visited cottages.

Today, "YISHION" has gathered a group of excellent talents.

In order to raise the level of staff, Guo Donglin invited the consultant company to conduct a planned and all-round training for the staff. He invited experts and scholars to give lectures to senior and middle managers, and sent management personnel to Zhongshan University and other universities to take part in MBA training.

YISHION now has 18 managers attending MBA training in Colleges and universities. Guo Donglin himself participated in the MBA training course at Tsinghua University.

At present, the average age of "YISHION" middle managers is less than 25 years old, and the whole company is full of youthful vigor.

This year, Guo Donglin, 31 years old, was awarded the title of "top ten youth in Dongguan" with this progressive youthful spirit.