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Clothing And Textile Industry Needs Two Ways To Defend And Attack.

2011/5/10 15:25:00 81

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1, since the beginning of the year, clothing consumption has been performing well, and the "51 Golden Week" data is still gratifying.

Clothing shoes and hats in the first quarter

retail

An increase of 33.30% over the same period, and despite the inflationary pressure, the retail data still maintained a good growth rate of more than 20%, much higher than the 18% increase in the total sales volume, of which gold, silver and jewellery retail performed best, up 60.30% compared to the same period last year.

This trend is expected to continue in April, while the consumption of the May 1 Golden Week is even stronger. The sales revenue growth range of retail industry is concentrated in 20%~30%, and some key leading stores with clothing sales as a main part can grow by more than 30% year-on-year.

2, the autumn and winter orders will generally show a little better than expected, giving a certain guarantee for the second half of the year.

Dealers have the desire to maintain a better order growth rate, showing that the advance price increase has not had a great negative impact on market sales.

3, the cost side of the emergence of a fall in cotton prices, is conducive to the subsequent sales of brand enterprises.

We expect that cotton prices will not recur in the short run in recent 03 years. The downtrend is likely to be caused by a large number of hidden stocks in the downstream industry.

Due to brand

Apparel enterprises

Generally do not reduce prices, cost reduction makes the profitability of enterprises guaranteed, and no longer substantial increase in price is more conducive to the promotion of follow-up terminal sales.

The rate of increase is generally 10-20%, the increase of the retail price is guaranteed and the gross profit margin is steadily increased. Therefore, the gross profit margin of the Brand Company listed in the first quarter is basically showing an upward trend. However, the continued sharp increase in prices will lead to a reduction in the consumption of the market. Therefore, the decline in the cost of raw materials is absolutely good for stabilizing the consumption mentality and raising the amount of consumption; and for the production enterprises, the sensitivity to the increase of production costs is relatively high, the profit margin is low, the bargaining power is limited, and the differentiation of industries will further intensify. The companies with integrated industrial chain and efficient supply chain integration have relatively little influence, because the cotton price trend is unfavorable to gross profit margins, and most of the production enterprises have a downward trend in the first quarter. In the context of high raw material prices and high labor costs, brand enterprises with market base can basically pass the measures such as raising prices, new brand strategies and optimizing the product mix.

4, export orders are more cautious, and price increases are obviously under pressure.

Canton Fair

As a precursor of export trend, it has reference significance.