Get Rid Of Processing: Seven Wolves Buy Luxury Brands.

More than a month ago, Fujian seven wolf industrial Limited by Share Ltd announced the completion of the acquisition of 100% stake in Hangzhou Kenna Garments Co., Ltd. at a price of 70 million yuan.

This means that the seven wolves, a Chinese garment manufacturer, is made in the top of the world.

But in fact, Kenna's acting brand of the international brand is signed for 5 years. The time for the seven wolves to buy this bundled acquisition is likely to be only a short 5 years.

At present, the international luxury brands have basically reclaimed the right to be represented in China, while the second tier luxury brands also show a trend of becoming a direct battalion.

However, the 70 million yuan paid by the seven wolves does not depend on how many years of luxury they really need to sell.

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At present, Hangzhou Kenna has opened 15 stores nationwide.

The acquisition of Hangzhou Kenna can bring lucrative luxury agency revenue to the seven wolves, but in fact, apart from the profits from agency revenue, the seven wolves and international luxury brands will also provide a lot of help for the marketing of the brand.

Nowadays, the geographical boundaries of the domestic and international markets have been gradually broken. Chinese clothing entrepreneurs have realized that if they are not familiar with the trend of the international market and the rules of the international market, their share in the domestic market will be difficult to keep.

In addition, the acquisition of Hangzhou Kenna has 3 meanings for the seven wolves: first, to strengthen cooperation with international brands; two, to build an international luxury brand to enter the Chinese market agent platform; three, to provide opportunities for the wolves to enter the international arena.

Through this cooperation, the seven wolves can provide more opportunities for Chinese consumers to contact with international luxury brands, and the seven wolves will also provide services for more international clothing brands to enter the Chinese market by virtue of their own capital advantages, channel advantages, resource advantages and management experience.

Therefore, first of all, we must internationalize, then we can better stabilize the domestic market and expand the international market.

The acquisition of Hangzhou Kenna is the brand foundation for the seven wolves to move towards the international market.

At the same time, Hangzhou Kenna's international brand has strong initiative to enter the channel of high-end department stores.

This intangible resource is undoubtedly a great help to the seven wolves to build high-end brands and access to high-end channels. It will provide a feasible channel for the implementation of the high-end strategy of Hangzhou wolves by taking Kenna's income bag.

Channel is king's principle of clothing industry.

Even the seven wolves still feel pain for department stores.

Faced with the endless competition of brands, the brands such as the seven wolves also began to show the problem of aging and low added value. Some foreign brands began to drive Chinese low-end brands out of large department stores.

The acquisition of Kenna can offset some of these adverse factors and make the seven wolves a step forward from internationally famous brands.